Amar Deep Singh
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Breaking News: LinkedIn's Content Search Engine Gets a Powerful Semantic Upgrade!
Excited to share insights about LinkedIn's innovative approach to content search, recently detailed in a groundbreaking paper by their Mountain View team. This advancement represents a significant shift from traditional keyword-based search to semantic understanding.
>> Technical Architecture
The new search engine employs a sophisticated two-layer architecture:
Retrieval Layer
- Token Based Retriever (TBR) for exact keyword matching
- Embedding Based Retriever (EBR) using a two-tower model with multilingual-e5 embeddings
- Pre-computed post embeddings stored in a dedicated embedding store for efficient retrieval
Multi-Stage Ranking
- L1 Stage: Initial filtering using a lightweight model
- L2 Stage: Advanced ranking with complex features including:
- Query-post semantic matching
- Author reputation analysis
- User engagement metrics
- Content freshness evaluation
>> Performance Improvements
The system has achieved remarkable results:
- 10%+ improvement in both on-topic rate and long-dwell metrics
- Enhanced ability to handle complex natural language queries
- Significant boost in sitewide engagement
This advancement enables LinkedIn to better serve complex queries like "how to ask for a raise?" while maintaining high performance at scale. The system intelligently balances between exact keyword matching and semantic understanding, ensuring optimal results for both navigational and conceptual searches.
What impresses me most is how the team solved the scale challenge - processing billions of posts efficiently using pre-computed embeddings and approximate nearest neighbor search. This is enterprise-scale AI at its finest.
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