section: Merchandising
question: How much money does merchandising for South Park generate per year?
article: South Park
candidates: Merchandising related to the show is an industry which generates several million dollars a year. In 1998, the top-selling specialty T-shirt in the United States was based on "South Park", and US$30 million in T-shirt sales was reached during the show's first season. A "South Park" pinball machine was released in 1999 by Sega Pinball. The companies Fun 4 All, Mezco Toyz, and Mirage have produced various South Park action figures, collectibles, and plush dolls. Comedy Central entered into an agreement with Frito-Lay to sell 1.5 million bags of Cheesy Poofs, Cartman's favorite snack from the show, at Wal-Mart until the premiere of the second half of the fifteenth season on October 5, 2011.