Daily Papers

Generative recommendation (GR) is an emerging paradigm where user actions are tokenized into discrete token patterns and autoregressively generated as predictions. However, existing GR models tokenize each action independently, assigning the same fixed tokens to identical actions across all sequences without considering contextual relationships. This lack of context-awareness can lead to suboptimal performance, as the same action may hold different meanings depending on its surrounding context. To address this issue, we propose ActionPiece to explicitly incorporate context when tokenizing action sequences. In ActionPiece, each action is represented as a set of item features, which serve as the initial tokens. Given the action sequence corpora, we construct the vocabulary by merging feature patterns as new tokens, based on their co-occurrence frequency both within individual sets and across adjacent sets. Considering the unordered nature of feature sets, we further introduce set permutation regularization, which produces multiple segmentations of action sequences with the same semantics. Experiments on public datasets demonstrate that ActionPiece consistently outperforms existing action tokenization methods, improving NDCG@10 by 6.00% to 12.82%.

Generative recommendation (GR) has gained increasing attention for its promising performance compared to traditional models. A key factor contributing to the success of GR is the semantic ID (SID), which converts continuous semantic representations (e.g., from large language models) into discrete ID sequences. This enables GR models with SIDs to both incorporate semantic information and learn collaborative filtering signals, while retaining the benefits of discrete decoding. However, varied modeling techniques, hyper-parameters, and experimental setups in existing literature make direct comparisons between GR proposals challenging. Furthermore, the absence of an open-source, unified framework hinders systematic benchmarking and extension, slowing model iteration. To address this challenge, our work introduces and open-sources a framework for Generative Recommendation with semantic ID, namely GRID, specifically designed for modularity to facilitate easy component swapping and accelerate idea iteration. Using GRID, we systematically experiment with and ablate different components of GR models with SIDs on public benchmarks. Our comprehensive experiments with GRID reveal that many overlooked architectural components in GR models with SIDs substantially impact performance. This offers both novel insights and validates the utility of an open-source platform for robust benchmarking and GR research advancement. GRID is open-sourced at https://github.com/snap-research/GRID.

Generative recommendation is emerging as a powerful paradigm that directly generates item predictions, moving beyond traditional matching-based approaches. However, current methods face two key challenges: token-item misalignment, where uniform token-level modeling ignores item-level granularity that is critical for collaborative signal learning, and semantic-collaborative signal entanglement, where collaborative and semantic signals exhibit distinct distributions yet are fused in a unified embedding space, leading to conflicting optimization objectives that limit the recommendation performance. To address these issues, we propose DiscRec, a novel framework that enables Disentangled Semantic-Collaborative signal modeling with flexible fusion for generative Recommendation.First, DiscRec introduces item-level position embeddings, assigned based on indices within each semantic ID, enabling explicit modeling of item structure in input token sequences.Second, DiscRec employs a dual-branch module to disentangle the two signals at the embedding layer: a semantic branch encodes semantic signals using original token embeddings, while a collaborative branch applies localized attention restricted to tokens within the same item to effectively capture collaborative signals. A gating mechanism subsequently fuses both branches while preserving the model's ability to model sequential dependencies. Extensive experiments on four real-world datasets demonstrate that DiscRec effectively decouples these signals and consistently outperforms state-of-the-art baselines. Our codes are available on https://github.com/Ten-Mao/DiscRec.

Recommender systems typically retrieve items from an item corpus for personalized recommendations. However, such a retrieval-based recommender paradigm faces two limitations: 1) the human-generated items in the corpus might fail to satisfy the users' diverse information needs, and 2) users usually adjust the recommendations via inefficient passive feedback, e.g., clicks. Nowadays, AI-Generated Content (AIGC) has revealed significant success, offering the potential to overcome these limitations: 1) generative AI can produce personalized items to satisfy users' information needs, and 2) the newly emerged large language models significantly reduce the efforts of users to precisely express information needs via natural language instructions. In this light, the boom of AIGC points the way towards the next-generation recommender paradigm with two new objectives: 1) generating personalized content through generative AI, and 2) integrating user instructions to guide content generation. To this end, we propose a novel Generative Recommender paradigm named GeneRec, which adopts an AI generator to personalize content generation and leverages user instructions. Specifically, we pre-process users' instructions and traditional feedback via an instructor to output the generation guidance. Given the guidance, we instantiate the AI generator through an AI editor and an AI creator to repurpose existing items and create new items. Eventually, GeneRec can perform content retrieval, repurposing, and creation to satisfy users' information needs. Besides, to ensure the trustworthiness of the generated items, we emphasize various fidelity checks. Moreover, we provide a roadmap to envision future developments of GeneRec and several domain-specific applications of GeneRec with potential research tasks. Lastly, we study the feasibility of implementing AI editor and AI creator on micro-video generation.

Contemporary generative recommendation systems face significant challenges in handling multimodal data, eliminating algorithmic biases, and providing transparent decision-making processes. This paper introduces an enhanced generative recommendation framework that addresses these limitations through five key innovations: multimodal fusion architecture, retrieval-augmented generation mechanisms, causal inference-based debiasing, explainable recommendation generation, and real-time adaptive learning capabilities. Our framework leverages advanced large language models as the backbone while incorporating specialized modules for cross-modal understanding, contextual knowledge integration, bias mitigation, explanation synthesis, and continuous model adaptation. Extensive experiments on three benchmark datasets (MovieLens-25M, Amazon-Electronics, Yelp-2023) demonstrate consistent improvements in recommendation accuracy, fairness, and diversity compared to existing approaches. The proposed framework achieves up to 2.3% improvement in NDCG@10 and 1.4% enhancement in diversity metrics while maintaining computational efficiency through optimized inference strategies.

Recently, there has been a surge of interest in Multi-Target Cross-Domain Recommendation (MTCDR), which aims to enhance recommendation performance across multiple domains simultaneously. Existing MTCDR methods primarily rely on domain-shared entities (\eg users or items) to fuse and transfer cross-domain knowledge, which may be unavailable in non-overlapped recommendation scenarios. Some studies model user preferences and item features as domain-sharable semantic representations, which can be utilized to tackle the MTCDR task. Nevertheless, they often require extensive auxiliary data for pre-training. Developing more effective solutions for MTCDR remains an important area for further exploration. Inspired by recent advancements in generative recommendation, this paper introduces GMC, a generative paradigm-based approach for multi-target cross-domain recommendation. The core idea of GMC is to leverage semantically quantized discrete item identifiers as a medium for integrating multi-domain knowledge within a unified generative model. GMC first employs an item tokenizer to generate domain-shared semantic identifiers for each item, and then formulates item recommendation as a next-token generation task by training a domain-unified sequence-to-sequence model. To further leverage the domain information to enhance performance, we incorporate a domain-aware contrastive loss into the semantic identifier learning, and perform domain-specific fine-tuning on the unified recommender. Extensive experiments on five public datasets demonstrate the effectiveness of GMC compared to a range of baseline methods.

Large-scale recommendation systems are characterized by their reliance on high cardinality, heterogeneous features and the need to handle tens of billions of user actions on a daily basis. Despite being trained on huge volume of data with thousands of features, most Deep Learning Recommendation Models (DLRMs) in industry fail to scale with compute. Inspired by success achieved by Transformers in language and vision domains, we revisit fundamental design choices in recommendation systems. We reformulate recommendation problems as sequential transduction tasks within a generative modeling framework (``Generative Recommenders''), and propose a new architecture, HSTU, designed for high cardinality, non-stationary streaming recommendation data. HSTU outperforms baselines over synthetic and public datasets by up to 65.8\% in NDCG, and is 5.3x to 15.2x faster than FlashAttention2-based Transformers on 8192 length sequences. HSTU-based Generative Recommenders, with 1.5 trillion parameters, improve metrics in online A/B tests by 12.4\% and have been deployed on multiple surfaces of a large internet platform with billions of users. More importantly, the model quality of Generative Recommenders empirically scales as a power-law of training compute across three orders of magnitude, up to GPT-3/LLaMa-2 scale, which reduces carbon footprint needed for future model developments, and further paves the way for the first foundational models in recommendations.

Recent years have witnessed the wide adoption of large language models (LLM) in different fields, especially natural language processing and computer vision. Such a trend can also be observed in recommender systems (RS). However, most of related work treat LLM as a component of the conventional recommendation pipeline (e.g., as a feature extractor) which may not be able to fully leverage the generative power of LLM. Instead of separating the recommendation process into multiple stages such as score computation and re-ranking, this process can be simplified to one stage with LLM: directly generating recommendations from the complete pool of items. This survey reviews the progress, methods and future directions of LLM-based generative recommendation by examining three questions: 1) What generative recommendation is, 2) Why RS should advance to generative recommendation, and 3) How to implement LLM-based generative recommendation for various RS tasks. We hope that the survey can provide the context and guidance needed to explore this interesting and emerging topic.

Sequential recommendation aims to predict a user's next action in large-scale recommender systems. While traditional methods often suffer from insufficient information interaction, recent generative recommendation models partially address this issue by directly generating item predictions. To better capture user intents, recent studies have introduced a reasoning process into generative recommendation, significantly improving recommendation performance. However, these approaches are constrained by the singularity of item semantic representations, facing challenges such as limited diversity in reasoning pathways and insufficient reliability in the reasoning process. To tackle these issues, we introduce REG4Rec, a reasoning-enhanced generative model that constructs multiple dynamic semantic reasoning paths alongside a self-reflection process, ensuring high-confidence recommendations. Specifically, REG4Rec utilizes an MoE-based parallel quantization codebook (MPQ) to generate multiple unordered semantic tokens for each item, thereby constructing a larger-scale diverse reasoning space. Furthermore, to enhance the reliability of reasoning, we propose a training reasoning enhancement stage, which includes Preference Alignment for Reasoning (PARS) and a Multi-Step Reward Augmentation (MSRA) strategy. PARS uses reward functions tailored for recommendation to enhance reasoning and reflection, while MSRA introduces future multi-step actions to improve overall generalization. During inference, Consistency-Oriented Self-Reflection for Pruning (CORP) is proposed to discard inconsistent reasoning paths, preventing the propagation of erroneous reasoning. Lastly, we develop an efficient offline training strategy for large-scale recommendation. Experiments on real-world datasets and online evaluations show that REG4Rec delivers outstanding performance and substantial practical value.

With the recent surge in interest surrounding generative paradigms, generative recommendation has increasingly attracted the attention of researchers in the recommendation community. This paradigm generally consists of two stages. In the first stage, pretrained semantic embeddings or collaborative ID embeddings are quantized to create item codes, aiming to capture and preserve rich semantic or collaborative knowledge within these codes. The second stage involves utilizing these discrete codes to perform an autoregressive sequence generation task. Existing methods often either overlook collaborative or semantic knowledge, or combine the two roughly. In this paper, we observe that naively concatenating representations from semantic and collaborative modality leads to a semantic domination issue, where the resulting representation is overly influenced by semantic information, effectively overshadowing the collaborative representation. Consequently, downstream recommendation tasks fail to fully exploit the knowledge from both modalities, resulting in suboptimal performance. To address this, we propose a progressive collaborative and semantic knowledge fusion model for generative recommendation, named PRORec, which integrates semantic and collaborative knowledge with a unified code through a two-stage framework. Specifically, in the first stage, we propose a cross-modality knowledge alignment task, which integrates semantic knowledge into collaborative embeddings, enhancing their representational capability. In the second stage, we propose an in-modality knowledge distillation task, designed to effectively capture and integrate knowledge from both semantic and collaborative modalities. Extensive experiments on three widely used benchmarks validate the effectiveness of our approach, demonstrating its superiority compared to existing methods.

Multi-behavior sequential recommendation (MBSR) aims to incorporate behavior types of interactions for better recommendations. Existing approaches focus on the next-item prediction objective, neglecting the value of integrating the target behavior type into the learning objective. In this paper, we propose MBGen, a novel Multi-Behavior sequential Generative recommendation framework. We formulate the MBSR task into a consecutive two-step process: (1) given item sequences, MBGen first predicts the next behavior type to frame the user intention, (2) given item sequences and a target behavior type, MBGen then predicts the next items. To model such a two-step process, we tokenize both behaviors and items into tokens and construct one single token sequence with both behaviors and items placed interleaved. Furthermore, MBGen learns to autoregressively generate the next behavior and item tokens in a unified generative recommendation paradigm, naturally enabling a multi-task capability. Additionally, we exploit the heterogeneous nature of token sequences in the generative recommendation and propose a position-routed sparse architecture to efficiently and effectively scale up models. Extensive experiments on public datasets demonstrate that MBGen significantly outperforms existing MBSR models across multiple tasks.

Utilizing powerful Large Language Models (LLMs) for generative recommendation has attracted much attention. Nevertheless, a crucial challenge is transforming recommendation data into the language space of LLMs through effective item tokenization. Current approaches, such as ID, textual, and codebook-based identifiers, exhibit shortcomings in encoding semantic information, incorporating collaborative signals, or handling code assignment bias. To address these limitations, we propose LETTER (a LEarnable Tokenizer for generaTivE Recommendation), which integrates hierarchical semantics, collaborative signals, and code assignment diversity to satisfy the essential requirements of identifiers. LETTER incorporates Residual Quantized VAE for semantic regularization, a contrastive alignment loss for collaborative regularization, and a diversity loss to mitigate code assignment bias. We instantiate LETTER on two models and propose a ranking-guided generation loss to augment their ranking ability theoretically. Experiments on three datasets validate the superiority of LETTER, advancing the state-of-the-art in the field of LLM-based generative recommendation.

Leveraging Large Language Models (LLMs) for generative recommendation has attracted significant research interest, where item tokenization is a critical step. It involves assigning item identifiers for LLMs to encode user history and generate the next item. Existing approaches leverage either token-sequence identifiers, representing items as discrete token sequences, or single-token identifiers, using ID or semantic embeddings. Token-sequence identifiers face issues such as the local optima problem in beam search and low generation efficiency due to step-by-step generation. In contrast, single-token identifiers fail to capture rich semantics or encode Collaborative Filtering (CF) information, resulting in suboptimal performance. To address these issues, we propose two fundamental principles for item identifier design: 1) integrating both CF and semantic information to fully capture multi-dimensional item information, and 2) designing order-agnostic identifiers without token dependency, mitigating the local optima issue and achieving simultaneous generation for generation efficiency. Accordingly, we introduce a novel set identifier paradigm for LLM-based generative recommendation, representing each item as a set of order-agnostic tokens. To implement this paradigm, we propose SETRec, which leverages CF and semantic tokenizers to obtain order-agnostic multi-dimensional tokens. To eliminate token dependency, SETRec uses a sparse attention mask for user history encoding and a query-guided generation mechanism for simultaneous token generation. We instantiate SETRec on T5 and Qwen (from 1.5B to 7B). Extensive experiments demonstrate its effectiveness under various scenarios (e.g., full ranking, warm- and cold-start ranking, and various item popularity groups). Moreover, results validate SETRec's superior efficiency and show promising scalability on cold-start items as model sizes increase.

We introduce SessionRec, a novel next-session prediction paradigm (NSPP) for generative sequential recommendation, addressing the fundamental misalignment between conventional next-item prediction paradigm (NIPP) and real-world recommendation scenarios. Unlike NIPP's item-level autoregressive generation that contradicts actual session-based user interactions, our framework introduces a session-aware representation learning through hierarchical sequence aggregation (intra/inter-session), reducing attention computation complexity while enabling implicit modeling of massive negative interactions, and a session-based prediction objective that better captures users' diverse interests through multi-item recommendation in next sessions. Moreover, we found that incorporating a rank loss for items within the session under the next session prediction paradigm can significantly improve the ranking effectiveness of generative sequence recommendation models. We also verified that SessionRec exhibits clear power-law scaling laws similar to those observed in LLMs. Extensive experiments conducted on public datasets and online A/B test in Meituan App demonstrate the effectiveness of SessionRec. The proposed paradigm establishes new foundations for developing industrial-scale generative recommendation systems through its model-agnostic architecture and computational efficiency.

Developing a universal model that can effectively harness heterogeneous resources and respond to a wide range of personalized needs has been a longstanding community aspiration. Our daily choices, especially in domains like fashion and retail, are substantially shaped by multi-modal data, such as pictures and textual descriptions. These modalities not only offer intuitive guidance but also cater to personalized user preferences. However, the predominant personalization approaches mainly focus on the ID or text-based recommendation problem, failing to comprehend the information spanning various tasks or modalities. In this paper, our goal is to establish a Unified paradigm for Multi-modal Personalization systems (UniMP), which effectively leverages multi-modal data while eliminating the complexities associated with task- and modality-specific customization. We argue that the advancements in foundational generative modeling have provided the flexibility and effectiveness necessary to achieve the objective. In light of this, we develop a generic and extensible personalization generative framework, that can handle a wide range of personalized needs including item recommendation, product search, preference prediction, explanation generation, and further user-guided image generation. Our methodology enhances the capabilities of foundational language models for personalized tasks by seamlessly ingesting interleaved cross-modal user history information, ensuring a more precise and customized experience for users. To train and evaluate the proposed multi-modal personalized tasks, we also introduce a novel and comprehensive benchmark covering a variety of user requirements. Our experiments on the real-world benchmark showcase the model's potential, outperforming competitive methods specialized for each task.

Large Multimodal Models (LMMs) have demonstrated impressive performance across various vision and language tasks, yet their potential applications in recommendation tasks with visual assistance remain unexplored. To bridge this gap, we present a preliminary case study investigating the recommendation capabilities of GPT-4V(ison), a recently released LMM by OpenAI. We construct a series of qualitative test samples spanning multiple domains and employ these samples to assess the quality of GPT-4V's responses within recommendation scenarios. Evaluation results on these test samples prove that GPT-4V has remarkable zero-shot recommendation abilities across diverse domains, thanks to its robust visual-text comprehension capabilities and extensive general knowledge. However, we have also identified some limitations in using GPT-4V for recommendations, including a tendency to provide similar responses when given similar inputs. This report concludes with an in-depth discussion of the challenges and research opportunities associated with utilizing GPT-4V in recommendation scenarios. Our objective is to explore the potential of extending LMMs from vision and language tasks to recommendation tasks. We hope to inspire further research into next-generation multimodal generative recommendation models, which can enhance user experiences by offering greater diversity and interactivity. All images and prompts used in this report will be accessible at https://github.com/PALIN2018/Evaluate_GPT-4V_Rec.

Recommendation foundation model utilizes large language models (LLM) for recommendation by converting recommendation tasks into natural language tasks. It enables generative recommendation which directly generates the item(s) to recommend rather than calculating a ranking score for each and every candidate item in traditional recommendation models, simplifying the recommendation pipeline from multi-stage filtering to single-stage filtering. To avoid generating excessively long text and hallucinated recommendation when deciding which item(s) to recommend, creating LLM-compatible item IDs to uniquely identify each item is essential for recommendation foundation models. In this study, we systematically examine the item indexing problem for recommendation foundation models, using P5 as an example of backbone model. To emphasize the importance of item indexing, we first discuss the issues of several trivial item indexing methods, such as independent indexing, title indexing, and random indexing. We then propose four simple yet effective solutions, including sequential indexing, collaborative indexing, semantic (content-based) indexing, and hybrid indexing. Our study highlights the significant influence of item indexing methods on the performance of LLM-based recommendation, and our results on real-world datasets validate the effectiveness of our proposed solutions. The research also demonstrates how recent advances on language modeling and traditional IR principles such as indexing can help each other for better learning and inference.

Traditional recommender systems (RS) have used user-item rating histories as their primary data source, with collaborative filtering being one of the principal methods. However, generative models have recently developed abilities to model and sample from complex data distributions, including not only user-item interaction histories but also text, images, and videos - unlocking this rich data for novel recommendation tasks. Through this comprehensive and multi-disciplinary survey, we aim to connect the key advancements in RS using Generative Models (Gen-RecSys), encompassing: a foundational overview of interaction-driven generative models; the application of large language models (LLM) for generative recommendation, retrieval, and conversational recommendation; and the integration of multimodal models for processing and generating image and video content in RS. Our holistic perspective allows us to highlight necessary paradigms for evaluating the impact and harm of Gen-RecSys and identify open challenges. A more up-to-date version of the papers is maintained at: https://github.com/yasdel/LLM-RecSys.

We present TalkPlayData 2, a synthetic dataset for multimodal conversational music recommendation generated by an agentic data pipeline. In TalkPlayData 2 pipeline, multiple large language model (LLM) agents are created under various roles with specialized prompts and access to different parts of information, and the chat data is acquired by logging the conversation between the Listener LLM and the Recsys LLM. To cover various conversation scenarios, for each conversation, the Listener LLM is conditioned on a finetuned conversation goal. Finally, all the LLMs are multimodal with audio and images, allowing a simulation of multimodal recommendation and conversation. In the LLM-as-a-judge and subjective evaluation experiments, TalkPlayData 2 achieved the proposed goal in various aspects related to training a generative recommendation model for music. TalkPlayData 2 and its generation code are open-sourced at https://talkpl.ai/talkplaydata2.html.

Recent breakthroughs in generative AI have transformed recommender systems through end-to-end generation. OneRec reformulates recommendation as an autoregressive generation task, achieving high Model FLOPs Utilization. While OneRec-V1 has shown significant empirical success in real-world deployment, two critical challenges hinder its scalability and performance: (1) inefficient computational allocation where 97.66% of resources are consumed by sequence encoding rather than generation, and (2) limitations in reinforcement learning relying solely on reward models. To address these challenges, we propose OneRec-V2, featuring: (1) Lazy Decoder-Only Architecture: Eliminates encoder bottlenecks, reducing total computation by 94% and training resources by 90%, enabling successful scaling to 8B parameters. (2) Preference Alignment with Real-World User Interactions: Incorporates Duration-Aware Reward Shaping and Adaptive Ratio Clipping to better align with user preferences using real-world feedback. Extensive A/B tests on Kuaishou demonstrate OneRec-V2's effectiveness, improving App Stay Time by 0.467%/0.741% while balancing multi-objective recommendations. This work advances generative recommendation scalability and alignment with real-world feedback, representing a step forward in the development of end-to-end recommender systems.

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

Recommender Systems are built to retrieve relevant items to satisfy users' information needs. The candidate corpus usually consists of a finite set of items that are ready to be served, such as videos, products, or articles. With recent advances in Generative AI such as GPT and Diffusion models, a new form of recommendation task is yet to be explored where items are to be created by generative models with personalized prompts. Taking image generation as an example, with a single prompt from the user and access to a generative model, it is possible to generate hundreds of new images in a few minutes. How shall we attain personalization in the presence of "infinite" items? In this preliminary study, we propose a two-stage framework, namely Prompt-Model Retrieval and Generated Item Ranking, to approach this new task formulation. We release GEMRec-18K, a prompt-model interaction dataset with 18K images generated by 200 publicly-available generative models paired with a diverse set of 90 textual prompts. Our findings demonstrate the promise of generative model recommendation as a novel personalization problem and the limitations of existing evaluation metrics. We highlight future directions for the RecSys community to advance towards generative recommender systems. Our code and dataset are available at https://github.com/MAPS-research/GEMRec.

Automatic API method recommendation is an essential task of code intelligence, which aims to suggest suitable APIs for programming queries. Existing approaches can be categorized into two primary groups: retrieval-based and learning-based approaches. Although these approaches have achieved remarkable success, they still come with notable limitations. The retrieval-based approaches rely on the text representation capabilities of embedding models, while the learning-based approaches require extensive task-specific labeled data for training. To mitigate the limitations, we propose APIGen, a generative API recommendation approach through enhanced in-context learning (ICL). APIGen involves two main components: (1) Diverse Examples Selection. APIGen searches for similar posts to the programming queries from the lexical, syntactical, and semantic perspectives, providing more informative examples for ICL. (2) Guided API Recommendation. APIGen enables large language models (LLMs) to perform reasoning before generating API recommendations, where the reasoning involves fine-grained matching between the task intent behind the queries and the factual knowledge of the APIs. With the reasoning process, APIGen makes recommended APIs better meet the programming requirement of queries and also enhances the interpretability of results. We compare APIGen with four existing approaches on two publicly available benchmarks. Experiments show that APIGen outperforms the best baseline CLEAR by 105.8% in method-level API recommendation and 54.3% in class-level API recommendation in terms of SuccessRate@1. Besides, APIGen achieves an average 49.87% increase compared to the zero-shot performance of popular LLMs such as GPT-4 in method-level API recommendation regarding the SuccessRate@3 metric.

Recent research on explainable recommendation generally frames the task as a standard text generation problem, and evaluates models simply based on the textual similarity between the predicted and ground-truth explanations. However, this approach fails to consider one crucial aspect of the systems: whether their outputs accurately reflect the users' (post-purchase) sentiments, i.e., whether and why they would like and/or dislike the recommended items. To shed light on this issue, we introduce new datasets and evaluation methods that focus on the users' sentiments. Specifically, we construct the datasets by explicitly extracting users' positive and negative opinions from their post-purchase reviews using an LLM, and propose to evaluate systems based on whether the generated explanations 1) align well with the users' sentiments, and 2) accurately identify both positive and negative opinions of users on the target items. We benchmark several recent models on our datasets and demonstrate that achieving strong performance on existing metrics does not ensure that the generated explanations align well with the users' sentiments. Lastly, we find that existing models can provide more sentiment-aware explanations when the users' (predicted) ratings for the target items are directly fed into the models as input. We will release our code and datasets upon acceptance.

Generative models powered by Large Language Models (LLMs) are emerging as a unified solution for powering both recommendation and search tasks. A key design choice in these models is how to represent items, traditionally through unique identifiers (IDs) and more recently with Semantic IDs composed of discrete codes, obtained from embeddings. While task-specific embedding models can improve performance for individual tasks, they may not generalize well in a joint setting. In this paper, we explore how to construct Semantic IDs that perform well both in search and recommendation when using a unified model. We compare a range of strategies to construct Semantic IDs, looking into task-specific and cross-tasks approaches, and also whether each task should have its own semantic ID tokens in a joint search and recommendation generative model. Our results show that using a bi-encoder model fine-tuned on both search and recommendation tasks to obtain item embeddings, followed by the construction of a unified Semantic ID space provides an effective trade-off, enabling strong performance in both tasks. We hope these findings spark follow-up work on generalisable, semantically grounded ID schemes and inform the next wave of unified generative recommender architectures.

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender (Multimodal Preference discerner), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with consumers on a deeply personal level. Through real-world examples from industry leaders like Google, Netflix and Stitch Fix, we elucidate how this technology shapes marketing strategies, personalizes consumer experiences, and navigates the challenges it presents. The paper also explores future directions and recommendations for generative AI-driven storytelling, including prospective applications such as real-time personalized storytelling, immersive storytelling experiences, and social media storytelling. By shedding light on the potential and impact of generative AI-driven storytelling in marketing, this paper contributes to the understanding of this cutting-edge approach and its transformative power in the field of marketing.

Recently, generative retrieval-based recommendation systems have emerged as a promising paradigm. However, most modern recommender systems adopt a retrieve-and-rank strategy, where the generative model functions only as a selector during the retrieval stage. In this paper, we propose OneRec, which replaces the cascaded learning framework with a unified generative model. To the best of our knowledge, this is the first end-to-end generative model that significantly surpasses current complex and well-designed recommender systems in real-world scenarios. Specifically, OneRec includes: 1) an encoder-decoder structure, which encodes the user's historical behavior sequences and gradually decodes the videos that the user may be interested in. We adopt sparse Mixture-of-Experts (MoE) to scale model capacity without proportionally increasing computational FLOPs. 2) a session-wise generation approach. In contrast to traditional next-item prediction, we propose a session-wise generation, which is more elegant and contextually coherent than point-by-point generation that relies on hand-crafted rules to properly combine the generated results. 3) an Iterative Preference Alignment module combined with Direct Preference Optimization (DPO) to enhance the quality of the generated results. Unlike DPO in NLP, a recommendation system typically has only one opportunity to display results for each user's browsing request, making it impossible to obtain positive and negative samples simultaneously. To address this limitation, We design a reward model to simulate user generation and customize the sampling strategy. Extensive experiments have demonstrated that a limited number of DPO samples can align user interest preferences and significantly improve the quality of generated results. We deployed OneRec in the main scene of Kuaishou, achieving a 1.6\% increase in watch-time, which is a substantial improvement.

Large Language Models (LLMs) have emerged as powerful tools in the field of Natural Language Processing (NLP) and have recently gained significant attention in the domain of Recommendation Systems (RS). These models, trained on massive amounts of data using self-supervised learning, have demonstrated remarkable success in learning universal representations and have the potential to enhance various aspects of recommendation systems by some effective transfer techniques such as fine-tuning and prompt tuning, and so on. The crucial aspect of harnessing the power of language models in enhancing recommendation quality is the utilization of their high-quality representations of textual features and their extensive coverage of external knowledge to establish correlations between items and users. To provide a comprehensive understanding of the existing LLM-based recommendation systems, this survey presents a taxonomy that categorizes these models into two major paradigms, respectively Discriminative LLM for Recommendation (DLLM4Rec) and Generative LLM for Recommendation (GLLM4Rec), with the latter being systematically sorted out for the first time. Furthermore, we systematically review and analyze existing LLM-based recommendation systems within each paradigm, providing insights into their methodologies, techniques, and performance. Additionally, we identify key challenges and several valuable findings to provide researchers and practitioners with inspiration. We have also created a GitHub repository to index relevant papers on LLMs for recommendation, https://github.com/WLiK/LLM4Rec.

As the adoption of Generative AI in real-world services grow explosively, energy has emerged as a critical bottleneck resource. However, energy remains a metric that is often overlooked, under-explored, or poorly understood in the context of building ML systems. We present the ML.ENERGY Benchmark, a benchmark suite and tool for measuring inference energy consumption under realistic service environments, and the corresponding ML.ENERGY Leaderboard, which have served as a valuable resource for those hoping to understand and optimize the energy consumption of their generative AI services. In this paper, we explain four key design principles for benchmarking ML energy we have acquired over time, and then describe how they are implemented in the ML.ENERGY Benchmark. We then highlight results from the latest iteration of the benchmark, including energy measurements of 40 widely used model architectures across 6 different tasks, case studies of how ML design choices impact energy consumption, and how automated optimization recommendations can lead to significant (sometimes more than 40%) energy savings without changing what is being computed by the model. The ML.ENERGY Benchmark is open-source and can be easily extended to various customized models and application scenarios.

Watch time prediction (WTP) has emerged as a pivotal task in short video recommendation systems, designed to quantify user engagement through continuous interaction modeling. Predicting users' watch times on videos often encounters fundamental challenges, including wide value ranges and imbalanced data distributions, which can lead to significant estimation bias when directly applying regression techniques. Recent studies have attempted to address these issues by converting the continuous watch time estimation into an ordinal regression task. While these methods demonstrate partial effectiveness, they exhibit notable limitations: (1) the discretization process frequently relies on bucket partitioning, inherently reducing prediction flexibility and accuracy and (2) the interdependencies among different partition intervals remain underutilized, missing opportunities for effective error correction. Inspired by language modeling paradigms, we propose a novel Generative Regression (GR) framework that reformulates WTP as a sequence generation task. Our approach employs structural discretization to enable nearly lossless value reconstruction while maintaining prediction fidelity. Through carefully designed vocabulary construction and label encoding schemes, each watch time is bijectively mapped to a token sequence. To mitigate the training-inference discrepancy caused by teacher-forcing, we introduce a curriculum learning with embedding mixup strategy that gradually transitions from guided to free-generation modes. We evaluate our method against state-of-the-art approaches on two public datasets and one industrial dataset. We also perform online A/B testing on the Kuaishou App to confirm the real-world effectiveness. The results conclusively show that GR outperforms existing techniques significantly.

Recent sequential recommendation models rely increasingly on consecutive short-term user-item interaction sequences to model user interests. These approaches have, however, raised concerns about both short- and long-term interests. (1) {\it short-term}: interaction sequences may not result from a monolithic interest, but rather from several intertwined interests, even within a short period of time, resulting in their failures to model skip behaviors; (2) {\it long-term}: interaction sequences are primarily observed sparsely at discrete intervals, other than consecutively over the long run. This renders difficulty in inferring long-term interests, since only discrete interest representations can be derived, without taking into account interest dynamics across sequences. In this study, we address these concerns by learning (1) multi-scale representations of short-term interests; and (2) dynamics-aware representations of long-term interests. To this end, we present an Interest Dynamics modeling framework using generative Neural Processes, coined IDNP, to model user interests from a functional perspective. IDNP learns a global interest function family to define each user's long-term interest as a function instantiation, manifesting interest dynamics through function continuity. Specifically, IDNP first encodes each user's short-term interactions into multi-scale representations, which are then summarized as user context. By combining latent global interest with user context, IDNP then reconstructs long-term user interest functions and predicts interactions at upcoming query timestep. Moreover, IDNP can model such interest functions even when interaction sequences are limited and non-consecutive. Extensive experiments on four real-world datasets demonstrate that our model outperforms state-of-the-arts on various evaluation metrics.

The dominant retrieve-then-rank pipeline in large-scale recommender systems suffers from mis-calibration and engineering overhead due to its architectural split and differing optimization objectives. While recent generative sequence models have shown promise in unifying retrieval and ranking by auto-regressively generating ranked items, existing solutions typically address either personalized search or query-free recommendation, often exhibiting performance trade-offs when attempting to unify both. We introduce SynerGen, a novel generative recommender model that bridges this critical gap by providing a single generative backbone for both personalized search and recommendation, while simultaneously excelling at retrieval and ranking tasks. Trained on behavioral sequences, our decoder-only Transformer leverages joint optimization with InfoNCE for retrieval and a hybrid pointwise-pairwise loss for ranking, allowing semantic signals from search to improve recommendation and vice versa. We also propose a novel time-aware rotary positional embedding to effectively incorporate time information into the attention mechanism. SynerGen achieves significant improvements on widely adopted recommendation and search benchmarks compared to strong generative recommender and joint search and recommendation baselines. This work demonstrates the viability of a single generative foundation model for industrial-scale unified information access.

We propose Rec-R1, a general reinforcement learning framework that bridges large language models (LLMs) with recommendation systems through closed-loop optimization. Unlike prompting and supervised fine-tuning (SFT), Rec-R1 directly optimizes LLM generation using feedback from a fixed black-box recommendation model, without relying on synthetic SFT data from proprietary models such as GPT-4o. This avoids the substantial cost and effort required for data distillation. To verify the effectiveness of Rec-R1, we evaluate it on two representative tasks: product search and sequential recommendation. Experimental results demonstrate that Rec-R1 not only consistently outperforms prompting- and SFT-based methods, but also achieves significant gains over strong discriminative baselines, even when used with simple retrievers such as BM25. Moreover, Rec-R1 preserves the general-purpose capabilities of the LLM, unlike SFT, which often impairs instruction-following and reasoning. These findings suggest Rec-R1 as a promising foundation for continual task-specific adaptation without catastrophic forgetting.

The rapid evolution of e-commerce has exposed the limitations of traditional product retrieval systems in managing complex, multi-turn user interactions. Recent advances in multimodal generative retrieval -- particularly those leveraging multimodal large language models (MLLMs) as retrievers -- have shown promise. However, most existing methods are tailored to single-turn scenarios and struggle to model the evolving intent and iterative nature of multi-turn dialogues when applied naively. Concurrently, test-time scaling has emerged as a powerful paradigm for improving large language model (LLM) performance through iterative inference-time refinement. Yet, its effectiveness typically relies on two conditions: (1) a well-defined problem space (e.g., mathematical reasoning), and (2) the model's ability to self-correct -- conditions that are rarely met in conversational product search. In this setting, user queries are often ambiguous and evolving, and MLLMs alone have difficulty grounding responses in a fixed product corpus. Motivated by these challenges, we propose a novel framework that introduces test-time scaling into conversational multimodal product retrieval. Our approach builds on a generative retriever, further augmented with a test-time reranking (TTR) mechanism that improves retrieval accuracy and better aligns results with evolving user intent throughout the dialogue. Experiments across multiple benchmarks show consistent improvements, with average gains of 14.5 points in MRR and 10.6 points in nDCG@1.

Traditional POI recommendation systems often lack transparency, interpretability, and scrutability due to their reliance on dense vector-based user embeddings. Furthermore, the cold-start problem -- where systems have insufficient data for new users -- limits their ability to generate accurate recommendations. Existing methods often address this by leveraging similar trajectories from other users, but this approach can be computationally expensive and increases the context length for LLM-based methods, making them difficult to scale. To address these limitations, we propose a method that generates natural language (NL) user profiles from large-scale, location-based social network (LBSN) check-ins, utilizing robust personality assessments and behavioral theories. These NL profiles capture user preferences, routines, and behaviors, improving POI prediction accuracy while offering enhanced transparency. By incorporating NL profiles as system prompts to LLMs, our approach reduces reliance on extensive historical data, while remaining flexible, easily updated, and computationally efficient. Our method is not only competitive with other LLM-based and complex agentic frameworks but is also more scalable for real-world scenarios and on-device POI recommendations. Results demonstrate that our approach consistently outperforms baseline methods, offering a more interpretable and resource-efficient solution for POI recommendation systems. Our source code is available at: https://github.com/w11wo/GenUP.

Product recommendation systems are important for major movie studios during the movie greenlight process and as part of machine learning personalization pipelines. Collaborative Filtering (CF) models have proved to be effective at powering recommender systems for online streaming services with explicit customer feedback data. CF models do not perform well in scenarios in which feedback data is not available, in cold start situations like new product launches, and situations with markedly different customer tiers (e.g., high frequency customers vs. casual customers). Generative natural language models that create useful theme-based representations of an underlying corpus of documents can be used to represent new product descriptions, like new movie plots. When combined with CF, they have shown to increase the performance in cold start situations. Outside of those cases though in which explicit customer feedback is available, recommender engines must rely on binary purchase data, which materially degrades performance. Fortunately, purchase data can be combined with product descriptions to generate meaningful representations of products and customer trajectories in a convenient product space in which proximity represents similarity. Learning to measure the distance between points in this space can be accomplished with a deep neural network that trains on customer histories and on dense vectorizations of product descriptions. We developed a system based on Collaborative (Deep) Metric Learning (CML) to predict the purchase probabilities of new theatrical releases. We trained and evaluated the model using a large dataset of customer histories, and tested the model for a set of movies that were released outside of the training window. Initial experiments show gains relative to models that do not train on collaborative preferences.

Evaluating Generative 3D models remains challenging due to misalignment between automated metrics and human perception of quality. Current benchmarks rely on image-based metrics that ignore 3D structure or geometric measures that fail to capture perceptual appeal and real-world utility. To address this gap, we present 3D Arena, an open platform for evaluating image-to-3D generation models through large-scale human preference collection using pairwise comparisons. Since launching in June 2024, the platform has collected 123,243 votes from 8,096 users across 19 state-of-the-art models, establishing the largest human preference evaluation for Generative 3D. We contribute the iso3d dataset of 100 evaluation prompts and demonstrate quality control achieving 99.75% user authenticity through statistical fraud detection. Our ELO-based ranking system provides reliable model assessment, with the platform becoming an established evaluation resource. Through analysis of this preference data, we present insights into human preference patterns. Our findings reveal preferences for visual presentation features, with Gaussian splat outputs achieving a 16.6 ELO advantage over meshes and textured models receiving a 144.1 ELO advantage over untextured models. We provide recommendations for improving evaluation methods, including multi-criteria assessment, task-oriented evaluation, and format-aware comparison. The platform's community engagement establishes 3D Arena as a benchmark for the field while advancing understanding of human-centered evaluation in Generative 3D.

Knowledge Graphs (KGs) have emerged as invaluable resources for enriching recommendation systems by providing a wealth of factual information and capturing semantic relationships among items. Leveraging KGs can significantly enhance recommendation performance. However, not all relations within a KG are equally relevant or beneficial for the target recommendation task. In fact, certain item-entity connections may introduce noise or lack informative value, thus potentially misleading our understanding of user preferences. To bridge this research gap, we propose a novel knowledge graph diffusion model for recommendation, referred to as DiffKG. Our framework integrates a generative diffusion model with a data augmentation paradigm, enabling robust knowledge graph representation learning. This integration facilitates a better alignment between knowledge-aware item semantics and collaborative relation modeling. Moreover, we introduce a collaborative knowledge graph convolution mechanism that incorporates collaborative signals reflecting user-item interaction patterns, guiding the knowledge graph diffusion process. We conduct extensive experiments on three publicly available datasets, consistently demonstrating the superiority of our DiffKG compared to various competitive baselines. We provide the source code repository of our proposed DiffKG model at the following link: https://github.com/HKUDS/DiffKG.

This paper presents a novel approach to representation learning in recommender systems by integrating generative self-supervised learning with graph transformer architecture. We highlight the importance of high-quality data augmentation with relevant self-supervised pretext tasks for improving performance. Towards this end, we propose a new approach that automates the self-supervision augmentation process through a rationale-aware generative SSL that distills informative user-item interaction patterns. The proposed recommender with Graph TransFormer (GFormer) that offers parameterized collaborative rationale discovery for selective augmentation while preserving global-aware user-item relationships. In GFormer, we allow the rationale-aware SSL to inspire graph collaborative filtering with task-adaptive invariant rationalization in graph transformer. The experimental results reveal that our GFormer has the capability to consistently improve the performance over baselines on different datasets. Several in-depth experiments further investigate the invariant rationale-aware augmentation from various aspects. The source code for this work is publicly available at: https://github.com/HKUDS/GFormer.

Generative AI systems across modalities, ranging from text (including code), image, audio, and video, have broad social impacts, but there is no official standard for means of evaluating those impacts or for which impacts should be evaluated. In this paper, we present a guide that moves toward a standard approach in evaluating a base generative AI system for any modality in two overarching categories: what can be evaluated in a base system independent of context and what can be evaluated in a societal context. Importantly, this refers to base systems that have no predetermined application or deployment context, including a model itself, as well as system components, such as training data. Our framework for a base system defines seven categories of social impact: bias, stereotypes, and representational harms; cultural values and sensitive content; disparate performance; privacy and data protection; financial costs; environmental costs; and data and content moderation labor costs. Suggested methods for evaluation apply to listed generative modalities and analyses of the limitations of existing evaluations serve as a starting point for necessary investment in future evaluations. We offer five overarching categories for what can be evaluated in a broader societal context, each with its own subcategories: trustworthiness and autonomy; inequality, marginalization, and violence; concentration of authority; labor and creativity; and ecosystem and environment. Each subcategory includes recommendations for mitigating harm.

Modern recommender systems leverage large-scale retrieval models consisting of two stages: training a dual-encoder model to embed queries and candidates in the same space, followed by an Approximate Nearest Neighbor (ANN) search to select top candidates given a query's embedding. In this paper, we propose a new single-stage paradigm: a generative retrieval model which autoregressively decodes the identifiers for the target candidates in one phase. To do this, instead of assigning randomly generated atomic IDs to each item, we generate Semantic IDs: a semantically meaningful tuple of codewords for each item that serves as its unique identifier. We use a hierarchical method called RQ-VAE to generate these codewords. Once we have the Semantic IDs for all the items, a Transformer based sequence-to-sequence model is trained to predict the Semantic ID of the next item. Since this model predicts the tuple of codewords identifying the next item directly in an autoregressive manner, it can be considered a generative retrieval model. We show that our recommender system trained in this new paradigm improves the results achieved by current SOTA models on the Amazon dataset. Moreover, we demonstrate that the sequence-to-sequence model coupled with hierarchical Semantic IDs offers better generalization and hence improves retrieval of cold-start items for recommendations.

Graph neural networks (GNNs) have been demonstrated to be powerful in modeling graph-structured data. However, training GNNs usually requires abundant task-specific labeled data, which is often arduously expensive to obtain. One effective way to reduce the labeling effort is to pre-train an expressive GNN model on unlabeled data with self-supervision and then transfer the learned model to downstream tasks with only a few labels. In this paper, we present the GPT-GNN framework to initialize GNNs by generative pre-training. GPT-GNN introduces a self-supervised attributed graph generation task to pre-train a GNN so that it can capture the structural and semantic properties of the graph. We factorize the likelihood of the graph generation into two components: 1) Attribute Generation and 2) Edge Generation. By modeling both components, GPT-GNN captures the inherent dependency between node attributes and graph structure during the generative process. Comprehensive experiments on the billion-scale Open Academic Graph and Amazon recommendation data demonstrate that GPT-GNN significantly outperforms state-of-the-art GNN models without pre-training by up to 9.1% across various downstream tasks.

Citations are essential building blocks in scientific writing. The scientific community is longing for support in their generation. Citation generation involves two complementary subtasks: Determining the citation worthiness of a context and, if it's worth it, proposing the best candidate papers for the citation placeholder. The latter subtask is called local citation recommendation (LCR). This paper proposes CiteBART, a custom BART pre-training based on citation token masking to generate citations to achieve LCR. In the base scheme, we mask the citation token in the local citation context to make the citation prediction. In the global one, we concatenate the citing paper's title and abstract to the local citation context to learn to reconstruct the citation token. CiteBART outperforms state-of-the-art approaches on the citation recommendation benchmarks except for the smallest FullTextPeerRead dataset. The effect is significant in the larger benchmarks, e.g., Refseer and ArXiv. We present a qualitative analysis and an ablation study to provide insights into the workings of CiteBART. Our analyses confirm that its generative nature brings about a zero-shot capability.

Modern recommender systems follow the guiding principle of serving the right user, the right item at the right time. One of their main limitations is that they are typically limited to items already in the catalog. We propose REcommendations BEyond CAtalogs, REBECA, a new class of probabilistic diffusion-based recommender systems that synthesize new items tailored to individual tastes rather than retrieve items from the catalog. REBECA combines efficient training in embedding space with a novel diffusion prior that only requires users' past ratings of items. We evaluate REBECA on real-world data and propose novel personalization metrics for generative recommender systems. Extensive experiments demonstrate that REBECA produces high-quality, personalized recommendations, generating images that align with users' unique preferences.

While the recent developments in large language models (LLMs) have successfully enabled generative recommenders with natural language interactions, their recommendation behavior is limited, leaving other simpler yet crucial components such as metadata or attribute filtering underutilized in the system. We propose an LLM-based music recommendation system with tool calling to serve as a unified retrieval-reranking pipeline. Our system positions an LLM as an end-to-end recommendation system that interprets user intent, plans tool invocations, and orchestrates specialized components: boolean filters (SQL), sparse retrieval (BM25), dense retrieval (embedding similarity), and generative retrieval (semantic IDs). Through tool planning, the system predicts which types of tools to use, their execution order, and the arguments needed to find music matching user preferences, supporting diverse modalities while seamlessly integrating multiple database filtering methods. We demonstrate that this unified tool-calling framework achieves competitive performance across diverse recommendation scenarios by selectively employing appropriate retrieval methods based on user queries, envisioning a new paradigm for conversational music recommendation systems.

Fine-tuning large language models (LLMs) for recommendation in a generative manner has delivered promising results, but encounters significant inference overhead due to autoregressive decoding in the language space. This work explores bypassing language-space decoding by directly matching candidate items with the LLM's internal thought representations in the latent space, eliminating the time-consuming autoregressive process to reduce computational costs. Towards this, we introduce Light Latent-space Decoding (L2D), an effective and efficient latent-space decoding method. L2D represents user-preferred items by using the hidden states of test sequences reflecting the LLM's internal thought, and obtains candidate item representations from the hidden states of training sequences labeled with the corresponding candidate items. It then matches the two types of representations to decode items, achieving latent-space decoding. In this way, it enables efficient decoding without altering the LLM's generative tuning paradigm, thereby preserving performance. Extensive empirical results demonstrate that L2D is more than 10x faster than language-space decoding while maintaining or enhancing performance.

Automatic mainstream hashtag recommendation aims to accurately provide users with concise and popular topical hashtags before publication. Generally, mainstream hashtag recommendation faces challenges in the comprehensive difficulty of newly posted tweets in response to new topics, and the accurate identification of mainstream hashtags beyond semantic correctness. However, previous retrieval-based methods based on a fixed predefined mainstream hashtag list excel in producing mainstream hashtags, but fail to understand the constant flow of up-to-date information. Conversely, generation-based methods demonstrate a superior ability to comprehend newly posted tweets, but their capacity is constrained to identifying mainstream hashtags without additional features. Inspired by the recent success of the retrieval-augmented technique, in this work, we attempt to adopt this framework to combine the advantages of both approaches. Meantime, with the help of the generator component, we could rethink how to further improve the quality of the retriever component at a low cost. Therefore, we propose RetrIeval-augmented Generative Mainstream HashTag Recommender (RIGHT), which consists of three components: 1) a retriever seeks relevant hashtags from the entire tweet-hashtags set; 2) a selector enhances mainstream identification by introducing global signals; and 3) a generator incorporates input tweets and selected hashtags to directly generate the desired hashtags. The experimental results show that our method achieves significant improvements over state-of-the-art baselines. Moreover, RIGHT can be easily integrated into large language models, improving the performance of ChatGPT by more than 10%.

Recent advances in recommender systems have underscored the complementary strengths of generative modeling and pretrained language models. We propose HSTU-BLaIR, a hybrid framework that augments the Hierarchical Sequential Transduction Unit (HSTU)-based generative recommender with BLaIR, a lightweight contrastive text embedding model. This integration enriches item representations with semantic signals from textual metadata while preserving HSTU's powerful sequence modeling capabilities. We evaluate HSTU-BLaIR on two e-commerce datasets: three subsets from the Amazon Reviews 2023 dataset and the Steam dataset. We compare its performance against both the original HSTU-based recommender and a variant augmented with embeddings from OpenAI's state-of-the-art text-embedding-3-large model. Despite the latter being trained on a substantially larger corpus with significantly more parameters, our lightweight BLaIR-enhanced approach -- pretrained on domain-specific data -- achieves better performance in nearly all cases. Specifically, HSTU-BLaIR outperforms the OpenAI embedding-based variant on all but one metric, where it is marginally lower, and matches it on another. These findings highlight the effectiveness of contrastive text embeddings in compute-efficient recommendation settings.

The proposed IncidentResponseGPT framework - a novel system that applies generative artificial intelligence (AI) to potentially enhance the efficiency and effectiveness of traffic incident response. This model allows for synthesis of region-specific incident response guidelines and generates incident response plans adapted to specific area, aiming to expedite decision-making for traffic management authorities. This approach aims to accelerate incident resolution times by suggesting various recommendations (e.g. optimal rerouting strategies, estimating resource needs) to minimize the overall impact on the urban traffic network. The system suggests specific actions, including dynamic lane closures, optimized rerouting and dispatching appropriate emergency resources. IncidentResponseGPT employs the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to rank generated response plans based on criteria like impact minimization and resource efficiency based on their proximity to an human-proposed solution.

This briefing paper focuses on data equity within foundation models, both in terms of the impact of Generative AI (genAI) on society and on the further development of genAI tools. GenAI promises immense potential to drive digital and social innovation, such as improving efficiency, enhancing creativity and augmenting existing data. GenAI has the potential to democratize access and usage of technologies. However, left unchecked, it could deepen inequities. With the advent of genAI significantly increasing the rate at which AI is deployed and developed, exploring frameworks for data equity is more urgent than ever. The goals of the briefing paper are threefold: to establish a shared vocabulary to facilitate collaboration and dialogue; to scope initial concerns to establish a framework for inquiry on which stakeholders can focus; and to shape future development of promising technologies. The paper represents a first step in exploring and promoting data equity in the context of genAI. The proposed definitions, framework and recommendations are intended to proactively shape the development of promising genAI technologies.

Generative AI has matured to a point where large-scale models can generate text that seems indistinguishable from human-written text and remarkably photorealistic images. Automatically measuring how close the distribution of generated data is to the target real data distribution is a key step in diagnosing existing models and developing better models. We present MAUVE, a family of comparison measures between pairs of distributions such as those encountered in the generative modeling of text or images. These scores are statistical summaries of divergence frontiers capturing two types of errors in generative modeling. We explore four approaches to statistically estimate these scores: vector quantization, non-parametric estimation, classifier-based estimation, and parametric Gaussian approximations. We provide statistical bounds for the vector quantization approach. Empirically, we find that the proposed scores paired with a range of f-divergences and statistical estimation methods can quantify the gaps between the distributions of human-written text and those of modern neural language models by correlating with human judgments and identifying known properties of the generated texts. We conclude the paper by demonstrating its applications to other AI domains and discussing practical recommendations.

The rise of generative artificial intelligence, particularly Large Language Models (LLMs), has intensified the imperative to scrutinize fairness alongside accuracy. Recent studies have begun to investigate fairness evaluations for LLMs within domains such as recommendations. Given that personalization is an intrinsic aspect of recommendation systems, its incorporation into fairness assessments is paramount. Yet, the degree to which current fairness evaluation frameworks account for personalization remains unclear. Our comprehensive literature review aims to fill this gap by examining how existing frameworks handle fairness evaluations of LLMs, with a focus on the integration of personalization factors. Despite an exhaustive collection and analysis of relevant works, we discovered that most evaluations overlook personalization, a critical facet of recommendation systems, thereby inadvertently perpetuating unfair practices. Our findings shed light on this oversight and underscore the urgent need for more nuanced fairness evaluations that acknowledge personalization. Such improvements are vital for fostering equitable development within the AI community.

Owing to the unprecedented capability in semantic understanding and logical reasoning, the pre-trained large language models (LLMs) have shown fantastic potential in developing the next-generation recommender systems (RSs). However, the static index paradigm adopted by current methods greatly restricts the utilization of LLMs capacity for recommendation, leading to not only the insufficient alignment between semantic and collaborative knowledge, but also the neglect of high-order user-item interaction patterns. In this paper, we propose Twin-Tower Dynamic Semantic Recommender (TTDS), the first generative RS which adopts dynamic semantic index paradigm, targeting at resolving the above problems simultaneously. To be more specific, we for the first time contrive a dynamic knowledge fusion framework which integrates a twin-tower semantic token generator into the LLM-based recommender, hierarchically allocating meaningful semantic index for items and users, and accordingly predicting the semantic index of target item. Furthermore, a dual-modality variational auto-encoder is proposed to facilitate multi-grained alignment between semantic and collaborative knowledge. Eventually, a series of novel tuning tasks specially customized for capturing high-order user-item interaction patterns are proposed to take advantages of user historical behavior. Extensive experiments across three public datasets demonstrate the superiority of the proposed methodology in developing LLM-based generative RSs. The proposed TTDS recommender achieves an average improvement of 19.41% in Hit-Rate and 20.84% in NDCG metric, compared with the leading baseline methods.

Semantic identifiers (SIDs) have gained increasing attention in generative retrieval (GR) due to their meaningful semantic discriminability. However, current research on SIDs faces three main challenges: (1) the absence of large-scale public datasets with multimodal features, (2) limited investigation into optimization strategies for SID generation, which typically rely on costly GR training for evaluation, and (3) slow online convergence in industrial deployment. To address these challenges, we propose FORGE, a comprehensive benchmark for FOrming semantic identifieR in Generative rEtrieval with industrial datasets. Specifically, FORGE is equipped with a dataset comprising 14 billion user interactions and multimodal features of 250 million items sampled from Taobao, one of the biggest e-commerce platforms in China. Leveraging this dataset, FORGE explores several optimizations to enhance the SID construction and validates their effectiveness via offline experiments across different settings and tasks. Further online analysis conducted on our platform, which serves over 300 million users daily, reveals a 0.35% increase in transaction count, highlighting the practical impact of our method. Regarding the expensive SID validation accompanied by the full training of GRs, we propose two novel metrics of SID that correlate positively with recommendation performance, enabling convenient evaluations without any GR training. For real-world applications, FORGE introduces an offline pretraining schema that reduces online convergence by half. The code and data are available at https://github.com/selous123/al_sid.

Prompt tuning has become a new paradigm for model tuning and it has demonstrated success in natural language pretraining and even vision pretraining. In this work, we explore the transfer of prompt tuning to multimodal pretraining, with a focus on generative multimodal pretrained models, instead of contrastive ones. Specifically, we implement prompt tuning on the unified sequence-to-sequence pretrained model adaptive to both understanding and generation tasks. Experimental results demonstrate that the light-weight prompt tuning can achieve comparable performance with finetuning and surpass other light-weight tuning methods. Besides, in comparison with finetuned models, the prompt-tuned models demonstrate improved robustness against adversarial attacks. We further figure out that experimental factors, including the prompt length, prompt depth, and reparameteratization, have great impacts on the model performance, and thus we empirically provide a recommendation for the setups of prompt tuning. Despite the observed advantages, we still find some limitations in prompt tuning, and we correspondingly point out the directions for future studies. Codes are available at https://github.com/OFA-Sys/OFA

Technical standards, or simply standards, are established documented guidelines and rules that facilitate the interoperability, quality, and accuracy of systems and processes. In recent years, we have witnessed an emerging paradigm shift where the adoption of generative AI (GenAI) models has increased tremendously, spreading implementation interests across standard-driven industries, including engineering, legal, healthcare, and education. In this paper, we assess the criticality levels of different standards across domains and sectors and complement them by grading the current compliance capabilities of state-of-the-art GenAI models. To support the discussion, we outline possible challenges and opportunities with integrating GenAI for standard compliance tasks while also providing actionable recommendations for entities involved with developing and using standards. Overall, we argue that aligning GenAI with standards through computational methods can help strengthen regulatory and operational compliance. We anticipate this area of research will play a central role in the management, oversight, and trustworthiness of larger, more powerful GenAI-based systems in the near future.

In recent years, AI red teaming has emerged as a practice for probing the safety and security of generative AI systems. Due to the nascency of the field, there are many open questions about how red teaming operations should be conducted. Based on our experience red teaming over 100 generative AI products at Microsoft, we present our internal threat model ontology and eight main lessons we have learned: 1. Understand what the system can do and where it is applied 2. You don't have to compute gradients to break an AI system 3. AI red teaming is not safety benchmarking 4. Automation can help cover more of the risk landscape 5. The human element of AI red teaming is crucial 6. Responsible AI harms are pervasive but difficult to measure 7. LLMs amplify existing security risks and introduce new ones 8. The work of securing AI systems will never be complete By sharing these insights alongside case studies from our operations, we offer practical recommendations aimed at aligning red teaming efforts with real world risks. We also highlight aspects of AI red teaming that we believe are often misunderstood and discuss open questions for the field to consider.

Modern music retrieval systems often rely on fixed representations of user preferences, limiting their ability to capture users' diverse and uncertain retrieval needs. To address this limitation, we introduce Diff4Steer, a novel generative retrieval framework that employs lightweight diffusion models to synthesize diverse seed embeddings from user queries that represent potential directions for music exploration. Unlike deterministic methods that map user query to a single point in embedding space, Diff4Steer provides a statistical prior on the target modality (audio) for retrieval, effectively capturing the uncertainty and multi-faceted nature of user preferences. Furthermore, Diff4Steer can be steered by image or text inputs, enabling more flexible and controllable music discovery combined with nearest neighbor search. Our framework outperforms deterministic regression methods and LLM-based generative retrieval baseline in terms of retrieval and ranking metrics, demonstrating its effectiveness in capturing user preferences, leading to more diverse and relevant recommendations. Listening examples are available at tinyurl.com/diff4steer.

Applications of Generative AI (Gen AI) are expected to revolutionize a number of different areas, ranging from science & medicine to education. The potential for these seismic changes has triggered a lively debate about the potential risks of the technology, and resulted in calls for tighter regulation, in particular from some of the major tech companies who are leading in AI development. This regulation is likely to put at risk the budding field of open-source generative AI. Using a three-stage framework for Gen AI development (near, mid and long-term), we analyze the risks and opportunities of open-source generative AI models with similar capabilities to the ones currently available (near to mid-term) and with greater capabilities (long-term). We argue that, overall, the benefits of open-source Gen AI outweigh its risks. As such, we encourage the open sourcing of models, training and evaluation data, and provide a set of recommendations and best practices for managing risks associated with open-source generative AI.

Recommending long-form video content demands joint modeling of visual, audio, and textual modalities, yet most benchmarks address only raw features or narrow fusion. We present ViLLA-MMBench, a reproducible, extensible benchmark for LLM-augmented multimodal movie recommendation. Built on MovieLens and MMTF-14K, it aligns dense item embeddings from three modalities: audio (block-level, i-vector), visual (CNN, AVF), and text. Missing or sparse metadata is automatically enriched using state-of-the-art LLMs (e.g., OpenAI Ada), generating high-quality synopses for thousands of movies. All text (raw or augmented) is embedded with configurable encoders (Ada, LLaMA-2, Sentence-T5), producing multiple ready-to-use sets. The pipeline supports interchangeable early-, mid-, and late-fusion (concatenation, PCA, CCA, rank-aggregation) and multiple backbones (MF, VAECF, VBPR, AMR, VMF) for ablation. Experiments are fully declarative via a single YAML file. Evaluation spans accuracy (Recall, nDCG) and beyond-accuracy metrics: cold-start rate, coverage, novelty, diversity, fairness. Results show LLM-based augmentation and strong text embeddings boost cold-start and coverage, especially when fused with audio-visual features. Systematic benchmarking reveals universal versus backbone- or metric-specific combinations. Open-source code, embeddings, and configs enable reproducible, fair multimodal RS research and advance principled generative AI integration in large-scale recommendation. Code: https://recsys-lab.github.io/ViLLA-MMBench

Existing video recommender systems rely primarily on user-defined metadata or on low-level visual and acoustic signals extracted by specialised encoders. These low-level features describe what appears on the screen but miss deeper semantics such as intent, humour, and world knowledge that make clips resonate with viewers. For example, is a 30-second clip simply a singer on a rooftop, or an ironic parody filmed amid the fairy chimneys of Cappadocia, Turkey? Such distinctions are critical to personalised recommendations yet remain invisible to traditional encoding pipelines. In this paper, we introduce a simple, recommendation system-agnostic zero-finetuning framework that injects high-level semantics into the recommendation pipeline by prompting an off-the-shelf Multimodal Large Language Model (MLLM) to summarise each clip into a rich natural-language description (e.g. "a superhero parody with slapstick fights and orchestral stabs"), bridging the gap between raw content and user intent. We use MLLM output with a state-of-the-art text encoder and feed it into standard collaborative, content-based, and generative recommenders. On the MicroLens-100K dataset, which emulates user interactions with TikTok-style videos, our framework consistently surpasses conventional video, audio, and metadata features in five representative models. Our findings highlight the promise of leveraging MLLMs as on-the-fly knowledge extractors to build more intent-aware video recommenders.

The way people respond to messaging from public health organizations on social media can provide insight into public perceptions on critical health issues, especially during a global crisis such as COVID-19. It could be valuable for high-impact organizations such as the US Centers for Disease Control and Prevention (CDC) or the World Health Organization (WHO) to understand how these perceptions impact reception of messaging on health policy recommendations. We collect two datasets of public health messages and their responses from Twitter relating to COVID-19 and Vaccines, and introduce a predictive method which can be used to explore the potential reception of such messages. Specifically, we harness a generative model (GPT-2) to directly predict probable future responses and demonstrate how it can be used to optimize expected reception of important health guidance. Finally, we introduce a novel evaluation scheme with extensive statistical testing which allows us to conclude that our models capture the semantics and sentiment found in actual public health responses.

While large language models (LLMs) are increasingly adapted for recommendation systems via supervised fine-tuning (SFT), this approach amplifies popularity bias due to its likelihood maximization objective, compromising recommendation diversity and fairness. To address this, we present Flow-guided fine-tuning recommender (Flower), which replaces SFT with a Generative Flow Network (GFlowNet) framework that enacts process supervision through token-level reward propagation. Flower's key innovation lies in decomposing item-level rewards into constituent token rewards, enabling direct alignment between token generation probabilities and their reward signals. This mechanism achieves three critical advancements: (1) popularity bias mitigation and fairness enhancement through empirical distribution matching, (2) preservation of diversity through GFlowNet's proportional sampling, and (3) flexible integration of personalized preferences via adaptable token rewards. Experiments demonstrate Flower's superior distribution-fitting capability and its significant advantages over traditional SFT in terms of fairness, diversity, and accuracy, highlighting its potential to improve LLM-based recommendation systems. The implementation is available via https://github.com/Mr-Peach0301/Flower

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

Understanding human mobility through Point-of-Interest (POI) recommendation is increasingly important for applications such as urban planning, personalized services, and generative agent simulation. However, progress in this field is hindered by two key challenges: the over-reliance on older datasets from 2012-2013 and the lack of reproducible, city-level check-in datasets that reflect diverse global regions. To address these gaps, we present Massive-STEPS (Massive Semantic Trajectories for Understanding POI Check-ins), a large-scale, publicly available benchmark dataset built upon the Semantic Trails dataset and enriched with semantic POI metadata. Massive-STEPS spans 12 geographically and culturally diverse cities and features more recent (2017-2018) and longer-duration (24 months) check-in data than prior datasets. We benchmarked a wide range of POI recommendation models on Massive-STEPS using both supervised and zero-shot approaches, and evaluated their performance across multiple urban contexts. By releasing Massive-STEPS, we aim to facilitate reproducible and equitable research in human mobility and POI recommendation. The dataset and benchmarking code are available at: https://github.com/cruiseresearchgroup/Massive-STEPS

Recommender systems have been widely used in various large-scale user-oriented platforms for many years. However, compared to the rapid developments in the AI community, recommendation systems have not achieved a breakthrough in recent years. For instance, they still rely on a multi-stage cascaded architecture rather than an end-to-end approach, leading to computational fragmentation and optimization inconsistencies, and hindering the effective application of key breakthrough technologies from the AI community in recommendation scenarios. To address these issues, we propose OneRec, which reshapes the recommendation system through an end-to-end generative approach and achieves promising results. Firstly, we have enhanced the computational FLOPs of the current recommendation model by 10 times and have identified the scaling laws for recommendations within certain boundaries. Secondly, reinforcement learning techniques, previously difficult to apply for optimizing recommendations, show significant potential in this framework. Lastly, through infrastructure optimizations, we have achieved 23.7% and 28.8% Model FLOPs Utilization (MFU) on flagship GPUs during training and inference, respectively, aligning closely with the LLM community. This architecture significantly reduces communication and storage overhead, resulting in operating expense that is only 10.6% of traditional recommendation pipelines. Deployed in Kuaishou/Kuaishou Lite APP, it handles 25% of total queries per second, enhancing overall App Stay Time by 0.54% and 1.24%, respectively. Additionally, we have observed significant increases in metrics such as 7-day Lifetime, which is a crucial indicator of recommendation experience. We also provide practical lessons and insights derived from developing, optimizing, and maintaining a production-scale recommendation system with significant real-world impact.

This paper introduces an extendable modular system that compiles a range of music feature extraction models to aid music information retrieval research. The features include musical elements like key, downbeats, and genre, as well as audio characteristics like instrument recognition, vocals/instrumental classification, and vocals gender detection. The integrated models are state-of-the-art or latest open-source. The features can be extracted as latent or post-processed labels, enabling integration into music applications such as generative music, recommendation, and playlist generation. The modular design allows easy integration of newly developed systems, making it a good benchmarking and comparison tool. This versatile toolkit supports the research community in developing innovative solutions by providing concrete musical features.

This paper presents the first comprehensive empirical study demonstrating the efficacy of the Brain Floating Point (BFLOAT16) half-precision format for Deep Learning training across image classification, speech recognition, language modeling, generative networks and industrial recommendation systems. BFLOAT16 is attractive for Deep Learning training for two reasons: the range of values it can represent is the same as that of IEEE 754 floating-point format (FP32) and conversion to/from FP32 is simple. Maintaining the same range as FP32 is important to ensure that no hyper-parameter tuning is required for convergence; e.g., IEEE 754 compliant half-precision floating point (FP16) requires hyper-parameter tuning. In this paper, we discuss the flow of tensors and various key operations in mixed precision training, and delve into details of operations, such as the rounding modes for converting FP32 tensors to BFLOAT16. We have implemented a method to emulate BFLOAT16 operations in Tensorflow, Caffe2, IntelCaffe, and Neon for our experiments. Our results show that deep learning training using BFLOAT16 tensors achieves the same state-of-the-art (SOTA) results across domains as FP32 tensors in the same number of iterations and with no changes to hyper-parameters.

User profiling is pivotal for recommendation systems, as it transforms raw user interaction data into concise and structured representations that drive personalized recommendations. While traditional embedding-based profiles lack interpretability and adaptability, recent advances with large language models (LLMs) enable text-based profiles that are semantically richer and more transparent. However, existing methods often adhere to fixed formats that limit their ability to capture the full diversity of user behaviors. In this paper, we introduce LettinGo, a novel framework for generating diverse and adaptive user profiles. By leveraging the expressive power of LLMs and incorporating direct feedback from downstream recommendation tasks, our approach avoids the rigid constraints imposed by supervised fine-tuning (SFT). Instead, we employ Direct Preference Optimization (DPO) to align the profile generator with task-specific performance, ensuring that the profiles remain adaptive and effective. LettinGo operates in three stages: (1) exploring diverse user profiles via multiple LLMs, (2) evaluating profile quality based on their impact in recommendation systems, and (3) aligning the profile generation through pairwise preference data derived from task performance. Experimental results demonstrate that our framework significantly enhances recommendation accuracy, flexibility, and contextual awareness. This work enhances profile generation as a key innovation for next-generation recommendation systems.