Cleanify - Investor Analysis Report

Revolutionizing Cleaning & Pest Control in Nairobi

Cleanify combines eco-friendly products, cutting-edge technology, and exceptional service to deliver superior cleaning and pest control solutions for residential and commercial clients.

Fast Service

Competitive Pricing

Eco-Friendly

Contact Information

Address

South C, Fivestar Road

Phone

0703 971 125

info@cleanify.co.ke

Business Overview

Business Structure

Private Limited Company (PLC) registered in Kenya with clear governance structures and ESG compliance.

Mission

To provide eco-friendly, efficient, and affordable cleaning and pest control services using sustainable practices and technology.

Vision

To become Nairobi's leading green cleaning and pest control service provider with regional expansion plans.

Market Research & Analysis

Nairobi Market Overview

Nairobi's cleaning services market is valued at KES 3.2 billion annually with 12% YoY growth (KNBS 2023)
Pest control sector growing at 15% annually due to urbanization and climate change effects
68% of Nairobi residents prefer eco-friendly cleaning products (Consumer Insights Kenya 2024)
South C and surrounding areas have 42% higher demand for premium cleaning services

Target Market

Residential Clients (60%)

Homeowners, apartments, gated communities in middle to upper-income areas

Commercial Clients (40%)

Offices, restaurants, hotels, schools, healthcare facilities, retail spaces

Competitor Analysis

Competitor	Pricing	Services	Differentiation
CleanPro Kenya	Premium (15-20% higher)	Basic cleaning, some pest control	Not eco-focused, slower response
EcoClean Solutions	Mid-range	Eco-cleaning only	No pest control, limited tech
PestFree Nairobi	Low to mid	Pest control only	Chemical-heavy, no cleaning
Cleanify	Competitive (10-15% lower)	Integrated cleaning & pest	Eco-friendly, tech-driven, faster

Our Services

Cleaning Services

Deep cleaning for homes and offices
Regular maintenance cleaning (weekly/bi-weekly)
Post-construction cleaning
Disinfection and sanitization services
Specialized cleaning for restaurants/hotels

Pest Control Services

Rodent control and prevention
Termite treatment and monitoring
Bed bug eradication
Cockroach and ant control
Mosquito and fly management

Eco-Friendly Commitment

All Cleanify services use certified eco-friendly products that are:

Biodegradable and non-toxic

Safe for children and pets

Water-efficient formulations

Certified by Kenya Bureau of Standards

Operations Plan

Hiring Plan

Core Team

1 Full-time Cleaning Supervisor
1 Full-time Pest Control Specialist
1 Customer Service/Operations Manager

Subcontractors

5-10 part-time cleaning staff (scalable)
2-3 pest control technicians (as needed)

Background Checks

Police clearance certificates
Reference verification
Basic health screening
Pest control certification (for specialists)

Training & Safety

Training Program

2-week intensive onboarding
Eco-friendly product handling
Advanced cleaning techniques
Integrated pest management
Customer service excellence

Safety Protocols

Full PPE (gloves, masks, goggles)
Chemical handling certification
First aid trained staff
Vehicle safety standards
Regular safety audits

Technology Implementation

Scheduling Software

Housecall Pro for real-time booking, tracking, and customer management

Route Optimization

Branded Nissan vehicles with GPS tracking for efficient service delivery

CRM System

Zoho CRM for customer relationship management and recurring service tracking

Marketing Strategy

Branding & Online Presence

Professional logo and brand identity (as shown)

Responsive website with online booking system

Active social media presence (Facebook, Instagram, LinkedIn)

Listings on Google My Business, Yelp, and local directories

Advertising Strategy

Targeted Google Ads for service keywords

Facebook/Instagram ads targeting homeowners and businesses

Direct mail campaigns in high-demand neighborhoods

Referral program (15% discount for both referrer and referee)

Networking & Partnerships

Real Estate Agents

Property Managers

Restaurant Associations

Local Businesses

Risk Management

Customer Complaints

24-hour response guarantee for all complaints
Service redo or refund policy
Customer satisfaction surveys after each service
Dedicated customer service manager

Employee Risks

Comprehensive liability insurance
Worker's compensation coverage
Property damage insurance
Regular safety training updates

Pest Control Risks

Guaranteed treatment plans with follow-ups
Eco-friendly products with no harmful residues
Clear communication of treatment expectations
Pre-treatment property assessments

Cleanify 2025 Framework

Q1 2025 - Launch Phase

Finalize team hiring and training
Launch marketing campaigns
Secure first 50 recurring clients
Implement all operational systems

Q2 2025 - Growth Phase

Expand to 200+ active clients
Introduce referral program
Add carpet cleaning services
Establish 3 key business partnerships

Q3 2025 - Optimization

Streamline operations based on feedback
Expand service area to neighboring suburbs
Introduce lawn care services
Implement advanced route optimization

Q4 2025 - Expansion

Reach 500+ active clients
Explore franchise opportunities
Expand to Mombasa market
Launch corporate cleaning packages

Financial Projections

KES 8M

Projected Revenue

35%

Gross Margin

Months to Break-even

Investment Opportunity

Why Invest in Cleanify?

Addressing growing demand for eco-friendly cleaning and pest control in Nairobi
Recurring revenue model with high customer retention potential
Technology-driven operations for scalability
Experienced founding team with industry knowledge
Clear path to profitability and regional expansion

Funding Requirements

Equipment & Vehicles KES 2.5M
Initial Marketing KES 1.2M
Technology Setup KES 800K
Working Capital KES 1.5M
Total KES 6M

Investor Benefits

20-25% equity stake available
Projected 5x ROI in 3 years
Quarterly investor updates
Board seat opportunity