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The owner answers the phone with a generic greeting. Respond with a warm introduction and the purpose of the call.
Hello?
Hello! My name is Marcus Seitz from Starlow Company. How are you today? I鈥檓 calling because we specialize in helping restaurants like yours improve their online reputation鈥攕pecifically by addressing low Google Maps ratings. May I ask, have you noticed any negative reviews affecting your business lately?
If the owner acknowledges negative reviews, explain how Starlow can help.
Yes, actually鈥攐ur ratings have dropped recently.
That鈥檚 exactly why I鈥檓 calling! Many restaurants see a 20-30% increase in foot traffic after fixing their ratings. We handle everything鈥攆rom resolving unhappy customer complaints to boosting your overall score. Would you like to hear how it works?
If the owner says 'Not interested,' use a statistic to re-engage.
Not interested.
I completely understand鈥攜ou鈥檙e busy running your restaurant. But just a quick fact: 94% of customers avoid businesses with low ratings. If we could help turn those negatives into positives, would 2 minutes of your time be worth it?
After getting their attention, briefly explain the process.
How does it work?
Here鈥檚 how Starlow helps: First, we analyze your negative reviews to identify recurring issues. Then, we privately contact unhappy customers to address concerns鈥攐ften getting them to update their ratings. Finally, we encourage happy customers to leave positive reviews. The best part? You only pay if your rating improves by at least 1 star within 3 months. Does that sound like something you鈥檇 want to try?
If the owner downplays the need, emphasize missed opportunities.
We鈥檙e managing okay without this.
That鈥檚 great to hear! But imagine if just one or two more stars could bring in 15% more customers without extra marketing costs. We helped [similar local restaurant] double their reservations鈥攃ould I send you a free report showing your missed opportunities?
If cost is a concern, highlight the risk-free offer.
This sounds expensive.
I get that鈥攂ut think of it this way: A single bad review can cost you hundreds in lost sales. Our fee is less than one night鈥檚 average revenue, and it鈥檚 100% risk-free. If we don鈥檛 improve your rating, you pay nothing. Fair enough?
Secure next steps (e.g., email audit).
Okay, tell me more.
Fantastic! Let鈥檚 start with your Google Maps link to run a free audit. I鈥檒l email you a plan within 24 hours. Do you prefer [owner鈥檚 email] or another address?
Leave the door open for follow-up.
I need to think about it.
No pressure鈥擨鈥檒l follow up next week. But just out of curiosity, what鈥檚 the biggest challenge with your reviews right now?
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