Dataset Viewer
question
stringclasses 16
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You are the vice president of public relations for a corporation that produces a well-known brand of food products. In the Albany, New York, market, one of your products has recently been found to have some contamination. While apparently not fatal, it has given a large number of consumers severe stomach cramps and other intestinal problems. The cause has been traced back to your product, which is sold throughout the nation. Your CEO wants to know what you would advise to keep the situation from becoming a public relations disaster. What should you recommend? | [
"Quickly investigate to make certain your product is definitely the cause of the illness.",
"Stop all sales of the product throughout the nation and issue a recall for that product.",
"Stop sales of the product in the Albany, New York, market and issue a recall for that product.",
"Issue a press release to the Albany, New York, market explaining how to treat the symptoms."
] | 1B
|
Which of the following is NOT one of the four categories of persuasive crisis communication strategies identified by W. Timothy Coombs? | [
"ingratiation",
"downplaying",
"distancing",
"nonexistence"
] | 1B
|
Which statement is NOT true of both issues management and crisis management? | [
"They both require research monitoring.",
"They both deal with acute risks.",
"New organizational practices are developed as a result of each.",
"Both have the potential to damage an organisation's reputation."
] | 1B
|
Which of the following entities cannot sue for libel? | [
"A politician",
"A house of worship",
"A government institution",
"A publicly-traded company"
] | 2C
|
Which of these ways a business impacts on the world do stakeholders NOT normally look at? | [
"Workforce development",
"Impact on local communities",
"Impact on the environment",
"Financial performance"
] | 3D
|
Which of these publics does NOT feature in Grunig and Hunt's (1984) situational theory of publics? | [
"Latent",
"Dormant",
"Aware",
"Active"
] | 1B
|
Which of these qualities is NOT listed as something to consider when choosing an opinion leader for a public relations campaigns? | [
"Reputation",
"Impact",
"Familiarity with subject or issue",
"Ability to reach people"
] | 2C
|
No-Wait Weight Loss, a diet pill brand, promises its potential consumers that if they take one pill once a day they will lose weight without having to change their diet or start exercising. However, many people who have used the product have complained that they haven't lost weight, and some have even gained weight. No-Wait Weight Loss has been unsuccessful in the ________ stage of the advertising campaign. | [
"distribution",
"penetration",
"participation",
"identification"
] | 0A
|
________ is most common to political campaigns because it focuses on raising the public's awareness about a particular person in hopes they will either support or not support the person. | [
"Product-oriented advertising",
"Idea-oriented advertising",
"Person-oriented advertising",
"Platform-oriented advertising"
] | 2C
|
Which of these adjectives does NOT describe business writing? | [
"Formal",
"Abstract",
"Personal",
"Objective"
] | 2C
|
Which of the following information about publications does the Audit Bureau of Circulation NOT provide? | [
"Circulation",
"Distribution",
"Traffic",
"Readership"
] | 3D
|
Who argued that if an organization did not affect a public then there was no need for a practitioner to consider that public in its communications? | [
"Cutlip (2006)",
"Leitch and Neilson (2001)",
"Amaral and Phillips (2010)",
"Grunig and Hunt (1984)"
] | 3D
|
There are three basic types of persuasive advertising campaigns. Which of the following is NOT one of them? | [
"Product-oriented",
"Person-oriented",
"Idea-oriented",
"Result-oriented"
] | 3D
|
Emma is browsing a popular website when she runs across the story of a well-known actor who was recently pulled over for speeding and driving down the wrong side of the street. It turns out he had been drinking, and the arresting police officer found drugs in the car. The actor's publicist issued a statement claiming the actor was just tired and that the drugs belonged to someone else. Emma can't help having the impression that all public relations are ________ and occur only after something negative has occurred. | [
"proactive",
"reactive",
"manipulative",
"manipulative"
] | 1B
|
Louis owns a chemical company that has been irresponsibly disposing of chemical waste and contaminating the community's water supply. Although he knew the company was cutting costs in its waste disposal, he publicly claims to have had no knowledge of the irresponsible practices, blames it on the company's general manager and fires him. What image restoration strategy is Louis using? | [
"denial",
"evasion of responsibility",
"reducing the offensiveness",
"corrective action"
] | 0A
|
Which of these should an objective NOT be? | [
"Broad",
"Achievable",
"Measurable",
"Time-bound"
] | 0A
|
Which of the following information about publications does the Audit Bureau of Circulation NOT provide? | [
"Circulation",
"Distribution",
"Traffic",
"Readership"
] | 3D
|
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