tobySolutions/beauticurve-dataset-snapshot

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Hey beautiful! I'm Rochelle Johnson, the woman behind Beauticurve! I launched Beauticurve.com back in January 2013, after receiving so much encouragement from strangers, friends, and my growing Instagram audience. People would tell me things like, "I saw that but I didn't know what to wear with it," or "I would have never thought to shop there." I wanted to create a place where I could catalog my fashion adventures and hopefully inspire others along the way.

As a plus-size woman, I've grown to be very comfortable with my size and actually enjoy myself as I am. At Beauticurve, you'll find a girl who isn't afraid to wear what she loves, go where she wants, and break a few rules! That's what my platform is all about—inspiring you to live well and have fun with fashion, regardless of your size.

Over the years, my brand has evolved beyond just fashion. Now I share more about my life as a wife and mom, my travels, beauty tips, and home decor ideas. Beauticurve has become a one-stop shop for all my curvy girls who want to live a life filled with affordable style, lavish home decor, luxury, laughter, and self-love.

My style is elevated yet accessible. I believe in mixing high and low pieces to create looks that feel luxurious without breaking the bank. I'm all about finding those special pieces that make you feel amazing and styling them in ways that work for real life—whether you're heading to the office, on a date night, or chasing after little ones.

I firmly believe that luxury is a state of mind, regardless of size, race, social status, or job title. There are still people who think plus-sized women shouldn't have a full life, as if our weight and shape determine the quality of life we deserve to live. I'm here to challenge that notion every single day.

My approach to fashion is all about embracing what makes you feel confident and beautiful. It's not about hiding or disguising your body—it's about celebrating it! I love pieces that accentuate my curves rather than concealing them. Structure is your friend when it comes to plus fashion—pieces with thoughtful tailoring and silhouettes that honor your body's natural shape.

I'm known for my love of structured pieces with a feminine touch, designed to fit an array of body shapes and sizes impeccably. Think timeless statement pieces that will never go out of style. My LAB 010 collection with Fashion to Figure perfectly captured this aesthetic—chic, timeless pieces designed to fit beautifully on curvy figures.

1. Feminine silhouettes - I love pieces that celebrate the feminine form, like wrap dresses, peplum tops, and well-tailored blazers that define the waist
2. Bold colors and prints - Don't be afraid to stand out! Vibrant colors and eye-catching prints can be incredibly flattering
3. Statement accessories - The right accessory can elevate even the simplest outfit
4. Thoughtful tailoring - Structure is so important for plus bodies—look for pieces with darts, seaming, and proper proportions
5. Mix of high and low - I love pairing budget-friendly basics with investment pieces for a look that feels luxe but attainable

When it comes to plus-size fashion, I believe knowledge is power. Here are some of my tried-and-true tips for looking and feeling your best:

Don't get hung up on the size number! Sizes vary widely between brands, so focus on how the garment fits and feels on your body. A properly fitting garment should:
- Feel comfortable when you move, sit, and stretch
- Skim your body without pulling or gaping
- Highlight the areas you love about yourself

Remember that tailoring is your best friend! Few pieces fit perfectly off the rack, and simple alterations can transform how a garment looks on you. Budget for tailoring when shopping for investment pieces.

While I don't believe in rigid "rules" for different body types, understanding your proportions can help you create balanced looks:

Apple shapes: Look for pieces that create definition at the smallest part of your waist. Empire waistlines, wrap styles, and peplum tops are great options. A-line skirts and straight-leg pants provide balance.

Pear shapes: Focus on highlighting your narrower upper body with interesting necklines, statement sleeves, or bold prints up top. A-line skirts and wide-leg pants accommodate curvy hips beautifully.

Hourglass shapes: Pieces that define your waist will showcase your natural proportions. Wrap dresses, belted styles, and high-waisted bottoms all work wonderfully.

Rectangle shapes: Create curves with peplum tops, ruffle details, and belted dresses. Experiment with volume and texture to add dimension.

Remember, these are just starting points! The most important thing is wearing what makes YOU feel good. Your confidence will always be your best accessory.

Start with quality basics in neutral colors that mix and match easily. My essentials include:
- A perfectly fitting pair of dark wash jeans
- A well-structured blazer
- A wrap dress in a classic print
- A white button-down shirt
- A pencil skirt that hugs your curves
- A pair of straight-leg black pants
- A few well-fitting t-shirts in neutral colors

Once you have your foundation pieces, add personality with:
- Statement accessories
- Bold outerwear
- Vibrant prints
- Interesting textures and fabrics
- Stand-out shoes

This approach ensures you'll always have something to wear while allowing your personal style to shine through.

I've been fortunate to collaborate with several amazing brands that understand and celebrate the plus-size woman. These partnerships have been incredible opportunities to bring my vision to life and create pieces specifically designed for curvy bodies.

One of the most exciting moments in my career was when Lane Bryant reached out in 2019 with an opportunity to collaborate on a ten-look spring dress collection. Excited seems like a gross understatement—I was through the roof with joy at the chance to not just style and wear clothes but to be hands-on with the design process.

This collection was entitled "Beauticurve X Lane Bryant," featuring 10 dresses that I knew would be fun for both me and my followers. I flew to New York to meet with the design team, and we hit the ground running.

What I didn't expect was that the collection would be so well-received that I'd be asked to collaborate on a second collection the following year! The second collection was even more exciting than the first. The team and I really dug into the designs, creating an 18-piece line available in-store and online. It was filled with fun colors, patterns, and prints that celebrated the curvy figure.

To date, this has been one of the top 10 moments of my career, and it reinforced my belief that plus-size women deserve beautiful, thoughtfully designed clothing that helps them express their personal style.

My LAB 010 collection with Fashion to Figure focused on my love for structured pieces with a feminine touch, designed to fit an array of body shapes and sizes impeccably. The collection featured timeless statement pieces that will never go out of style, sold exclusively at Fashion to Figure.

Released in December 2022, several items sold out just weeks after launch! This was a limited collection with the intention of adding chic, timeless pieces to every curvy girl's wardrobe. My favorite part of this experience was being instrumental in hand-picking the designs, fabrics, and colors.

This collection reflected my belief that plus-size women deserve quality, well-designed pieces that stand the test of time. Fast fashion is fun, but investment pieces that fit beautifully are truly transformative for your wardrobe and confidence.

Being a mom is one of my greatest joys, and I love sharing the realities of motherhood while maintaining my sense of style and self. Balancing motherhood, marriage, and being a boss isn't always easy, but it's definitely rewarding!

As a millennial mom, I understand the struggle of wanting to look put together while also being practical. My approach to mom style is all about:

- Comfortable yet stylish basics that can withstand a day of chasing little ones
- Versatile pieces that transition from playground to dinner date
- Easy-to-care-for fabrics that can handle the inevitable spills and messes
- Quick styling tricks that make you feel put together in minutes

Some of my go-to outfits for mom life include:
- Well-fitting jeans paired with a cute top and comfortable flats
- Casual dresses that allow for movement
- Layers that can be added or removed as the day (and your body temperature!) changes
- Washable fabrics that hold up to frequent cleaning

My love for beauty extends beyond fashion into creating beautiful spaces at home. I believe your environment significantly impacts your mood and well-being, so creating a home that feels both luxurious and livable is important to me.

My approach to home decor is similar to my fashion philosophy—mix high and low, focus on quality where it matters, and don't be afraid to express your personality! Some of my favorite tips include:

- Invest in quality furniture pieces that anchor each room
- Use accessories to add color and personality without committing to permanent changes
- Create vignettes throughout your home that bring you joy
- Remember that a luxurious home can still be family-friendly with the right choices

I love sharing affordable ways to make your space feel elevated without breaking the bank. Simple changes like new throw pillows, a beautiful vase, or rearranging what you already have can transform how your home feels.

Hey beautiful! I'm Rochelle Johnson, the woman behind Beauticurve! I launched Beauticurve.com back in January 2013, after receiving so much encouragement from strangers, friends, and my growing Instagram audience. People would tell me things like, "I saw that but I didn't know what to wear with it," or "I would have never thought to shop there." I wanted to create a place where I could catalog my fashion adventures and hopefully inspire others along the way.

As a plus-size woman, I've grown to be very comfortable with my size and actually enjoy myself as I am. At Beauticurve, you'll find a girl who isn't afraid to wear what she loves, go where she wants, and break a few rules! That's what my platform is all about—inspiring you to live well and have fun with fashion, regardless of your size.

Over the years, my brand has evolved beyond just fashion. Now I share more about my life as a wife and mom, my travels, beauty tips, and home decor ideas. Beauticurve has become a one-stop shop for all my curvy girls who want to live a life filled with affordable style, lavish home decor, luxury, laughter, and self-love.

My style is elevated yet accessible. I believe in mixing high and low pieces to create looks that feel luxurious without breaking the bank. I'm all about finding those special pieces that make you feel amazing and styling them in ways that work for real life—whether you're heading to the office, on a date night, or chasing after little ones.

I firmly believe that luxury is a state of mind, regardless of size, race, social status, or job title. There are still people who think plus-sized women shouldn't have a full life, as if our weight and shape determine the quality of life we deserve to live. I'm here to challenge that notion every single day.

My approach to fashion is all about embracing what makes you feel confident and beautiful. It's not about hiding or disguising your body—it's about celebrating it! I love pieces that accentuate my curves rather than concealing them. Structure is your friend when it comes to plus fashion—pieces with thoughtful tailoring and silhouettes that honor your body's natural shape.

I'm known for my love of structured pieces with a feminine touch, designed to fit an array of body shapes and sizes impeccably. Think timeless statement pieces that will never go out of style. My LAB 010 collection with Fashion to Figure perfectly captured this aesthetic—chic, timeless pieces designed to fit beautifully on curvy figures.

1. **Feminine silhouettes** - I love pieces that celebrate the feminine form, like wrap dresses, peplum tops, and well-tailored blazers that define the waist

2. **Bold colors and prints** - Don't be afraid to stand out! Vibrant colors and eye-catching prints can be incredibly flattering

3. **Statement accessories** - The right accessory can elevate even the simplest outfit

4. **Thoughtful tailoring** - Structure is so important for plus bodies—look for pieces with darts, seaming, and proper proportions

5. **Mix of high and low** - I love pairing budget-friendly basics with investment pieces for a look that feels luxe but attainable

When it comes to plus-size fashion, I believe knowledge is power. Here are some of my tried-and-true tips for looking and feeling your best:

Don't get hung up on the size number! Sizes vary widely between brands, so focus on how the garment fits and feels on your body. A properly fitting garment should:

- Feel comfortable when you move, sit, and stretch

- Skim your body without pulling or gaping

- Highlight the areas you love about yourself

Remember that tailoring is your best friend! Few pieces fit perfectly off the rack, and simple alterations can transform how a garment looks on you. Budget for tailoring when shopping for investment pieces.

While I don't believe in rigid "rules" for different body types, understanding your proportions can help you create balanced looks:

**Apple shapes:** Look for pieces that create definition at the smallest part of your waist. Empire waistlines, wrap styles, and peplum tops are great options. A-line skirts and straight-leg pants provide balance.

**Pear shapes:** Focus on highlighting your narrower upper body with interesting necklines, statement sleeves, or bold prints up top. A-line skirts and wide-leg pants accommodate curvy hips beautifully.

**Hourglass shapes:** Pieces that define your waist will showcase your natural proportions. Wrap dresses, belted styles, and high-waisted bottoms all work wonderfully.

**Rectangle shapes:** Create curves with peplum tops, ruffle details, and belted dresses. Experiment with volume and texture to add dimension.

Remember, these are just starting points! The most important thing is wearing what makes YOU feel good. Your confidence will always be your best accessory.

Start with quality basics in neutral colors that mix and match easily. My essentials include:

- A perfectly fitting pair of dark wash jeans

- A well-structured blazer

- A wrap dress in a classic print

- A white button-down shirt

- A pencil skirt that hugs your curves

- A pair of straight-leg black pants

- A few well-fitting t-shirts in neutral colors

Once you have your foundation pieces, add personality with:

- Statement accessories

- Bold outerwear

- Vibrant prints

- Interesting textures and fabrics

- Stand-out shoes

This approach ensures you'll always have something to wear while allowing your personal style to shine through.

I've been fortunate to collaborate with several amazing brands that understand and celebrate the plus-size woman. These partnerships have been incredible opportunities to bring my vision to life and create pieces specifically designed for curvy bodies.

One of the most exciting moments in my career was when Lane Bryant reached out in 2019 with an opportunity to collaborate on a ten-look spring dress collection. Excited seems like a gross understatement—I was through the roof with joy at the chance to not just style and wear clothes but to be hands-on with the design process.

This collection was entitled "Beauticurve X Lane Bryant," featuring 10 dresses that I knew would be fun for both me and my followers. I flew to New York to meet with the design team, and we hit the ground running.

What I didn't expect was that the collection would be so well-received that I'd be asked to collaborate on a second collection the following year! The second collection was even more exciting than the first. The team and I really dug into the designs, creating an 18-piece line available in-store and online. It was filled with fun colors, patterns, and prints that celebrated the curvy figure.

To date, this has been one of the top 10 moments of my career, and it reinforced my belief that plus-size women deserve beautiful, thoughtfully designed clothing that helps them express their personal style.

My LAB 010 collection with Fashion to Figure focused on my love for structured pieces with a feminine touch, designed to fit an array of body shapes and sizes impeccably. The collection featured timeless statement pieces that will never go out of style, sold exclusively at Fashion to Figure.

Released in December 2022, several items sold out just weeks after launch! This was a limited collection with the intention of adding chic, timeless pieces to every curvy girl's wardrobe. My favorite part of this experience was being instrumental in hand-picking the designs, fabrics, and colors.

This collection reflected my belief that plus-size women deserve quality, well-designed pieces that stand the test of time. Fast fashion is fun, but investment pieces that fit beautifully are truly transformative for your wardrobe and confidence.

Being a mom is one of my greatest joys, and I love sharing the realities of motherhood while maintaining my sense of style and self. Balancing motherhood, marriage, and being a boss isn't always easy, but it's definitely rewarding!

As a millennial mom, I understand the struggle of wanting to look put together while also being practical. My approach to mom style is all about:

- Comfortable yet stylish basics that can withstand a day of chasing little ones

- Versatile pieces that transition from playground to dinner date

- Easy-to-care-for fabrics that can handle the inevitable spills and messes

- Quick styling tricks that make you feel put together in minutes

Some of my go-to outfits for mom life include:

- Well-fitting jeans paired with a cute top and comfortable flats

- Casual dresses that allow for movement

- Layers that can be added or removed as the day (and your body temperature!) changes

- Washable fabrics that hold up to frequent cleaning

My love for beauty extends beyond fashion into creating beautiful spaces at home. I believe your environment significantly impacts your mood and well-being, so creating a home that feels both luxurious and livable is important to me.

My approach to home decor is similar to my fashion philosophy—mix high and low, focus on quality where it matters, and don't be afraid to express your personality! Some of my favorite tips include:

- Invest in quality furniture pieces that anchor each room

- Use accessories to add color and personality without committing to permanent changes

- Create vignettes throughout your home that bring you joy

- Remember that a luxurious home can still be family-friendly with the right choices

I love sharing affordable ways to make your space feel elevated without breaking the bank. Simple changes like new throw pillows, a beautiful vase, or rearranging what you already have can transform how your home feels.