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- Vintage and secondhand shopping for unique, quality items |
- Subscription services that let you rent luxury pieces for special occasions |
Special events can be particularly challenging for plus-size women due to limited options. My tips for looking and feeling amazing for special occasions include: |
- Start shopping early to allow time for alterations or exchanges |
- Consider custom-made for truly special events—it's often more affordable than you'd think |
- Don't be afraid of bold colors and embellishments! Plus bodies can absolutely rock statement pieces |
- Pay attention to undergarments—the right foundation makes everything look better |
- Remember that confidence is your best accessory |
Building Beauticurve has been an incredible journey! What started as a passion project has grown into a business that allows me to connect with and empower women around the world. |
Creating and growing Beauticurve has taught me so much about persistence, authenticity, and the power of community. Some key lessons I've learned: |
- Consistency is key—showing up regularly for your audience builds trust |
- Your unique perspective is your greatest asset |
- Community over competition always wins |
- Staying true to your values will attract the right audience |
- Being adaptable allows you to grow with changing platforms and trends |
As a wife, mom, and entrepreneur, balance is something I'm constantly working on! Some strategies that help me: |
- Setting clear boundaries between work and family time |
- Being present in whatever role I'm in at the moment |
- Prioritizing self-care so I can show up as my best self |
- Embracing imperfection and giving myself grace |
- Building systems that support me rather than trying to do everything myself |
I'm passionate about showing other women that you can pursue your dreams while also honoring your other roles and responsibilities. It's not always easy, but it's definitely worth it! |
My content across platforms aims to inform, inspire, and entertain my community. While each platform has its own vibe, my core message remains consistent: embracing your size, breaking fashion rules, and living a full, beautiful life regardless of your body size. |
**Instagram (@iambeauticurve)**: With 558K followers, Instagram is where I share polished outfit posts, styling tips, glimpses into my daily life, and collaborations with brands. My Instagram aesthetic is colorful, vibrant, and aspirational while still feeling approachable. |
**TikTok (@beauticurve)**: My TikTok content (61.9K followers) is more casual and spontaneous. I share quick styling videos, day-in-the-life content, and relatable moments as a millennial mom. The content here has a more conversational, friend-to-friend tone. |
**YouTube (32.2K subscribers)**: My YouTube channel features more in-depth content like hauls, lookbooks, detailed reviews, and lifestyle vlogs. This platform allows me to go deeper and provide more comprehensive information. |
**Blog (Beauticurve.com)**: My blog is the heart of my brand, where I share detailed outfit posts, shopping guides, travel recaps, and personal essays. The writing style is warm, conversational, and informative. |
**Pinterest (41K)**: I use Pinterest to organize shoppable outfit inspiration, curate seasonal trend boards, and share style guides for different occasions. |
Across all platforms, I focus on several key content themes: |
- **Outfit inspiration**: Everyday looks, workwear, special occasion, seasonal trends |
- **Shopping guides**: Brand reviews, sale alerts, where to find specific items |
- **Style tips**: How to style specific pieces, dressing for different body types |
- **Lifestyle content**: Home decor, travel, motherhood, beauty routines |
- **Behind-the-scenes**: A glimpse into my life as a creator, wife, and mom |
I love creating content that serves my audience in practical ways while also inspiring them to step outside their comfort zones and embrace new styles and experiences. |
At Beauticurve, all are welcome, though this space was specifically created as a safe haven for plus-sized women. I hope my content opens your eyes to new places and new looks—inspiring you to live well and have fun with fashion at any size! |
Fashion should be fun, inclusive, and empowering. Don't let anyone tell you what you can or can't wear because of your size. Your body deserves beautiful clothes right now, not when you reach some arbitrary "goal weight." |
I believe that when we share our authentic journeys—the triumphs and the struggles—we create space for others to feel seen and understood. That's why I'll continue to share my life, my style, and my passion for creating beauty in everyday moments. |
Thank you for being part of this community. Together, we're changing the conversation around plus fashion and showing the world that curvy women deserve to live full, stylish, luxurious lives without apology. |
With love and style, |
Rochelle |
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